Silverlight Digital is a health and human-centered, independent digital media agency that specializes in tailoring media strategies to help healthcare, pharmaceutical, retail, travel, financial services, clean energy, and other human-interest brands reach their desired audience. As an independent agency, focused solely on media, our team provides expertise in omnichannel media strategy, planning, buying, execution, and provides data-driven insights and optimizations.
We work directly with you and your agency counterparts and leverage our programmatic and aggregate campaign data to make smart omnichannel buying decisions, so you can feel confident as we navigate the ever-evolving media landscape.
Our services include both digital and traditional media types, such as, SEM, SEO, social, programmatic ad buying, out-of-home, digital out-of-home, email marketing, radio, streaming audio, linear and connected TV, print, integrated and sponsored content opportunities with specialty journal publishers, geo-targeting, and more. With all marketing channels and teams working together, your media is able to reach maximum efficiency.
Every media plan is uniquely designed to meet specific goals and deliver on key performance indicators and drive success for our clients.
We work as an extension of your team. We collaborate with other agency partners through continual sharing of information, data, and communication.
At some agencies, media is an item on the menu; at Silverlight Digital, media is all we do. We pride ourselves on being flexible, transparent and an extension of your team.
Silverlight Digital is proud to be a certified woman-owned business by The Women’s Business Enterprise National Council and supporter of female-led brands.
Our integrated media planning and client service teams are focused on your success. We make advertising recommendations designed to deliver your brand message to your desired audience in the most strategic, efficient, and measurable methods possible.
Search Engine Optimization (SEO) provides strategic recommendations to improve the way your website appears in search results. This work may include on-site optimizations and off-site link building. Silverlight Digital’s SEO approach will positively impact your ranking in search engine results. And, in our new world of Search Generative Experiences (SGE), it will become increasingly important to have a partner like SLD advising you and your team on how the search engines advancing SGE and incorporating AI into search results.
Through inbound marketing methodologies, we can leverage your CRM into a powerful email marketing channel. With email marketing, we take a hands-on approach to managing your HubSpot account with email design, sales funnel strategy, campaign management, CRM, and reporting.
Our digital media tech stack includes access to third-party platforms and data partners that provide the critical infrastructure supporting media operations at every stage.
Our search engine marketing experts are well-versed in using Google’s and Bing’s automated strategies to improve campaign performance; however, we work within the boundaries of pharmaceutical brand guidelines to ensure the best results for our clients.
By having our own in-house Trading Desk we are able to tap into an enormous amount of data that we use to buy media programmatically on your behalf. In addition to having access to thousands of audience data segments, we can incorporate your own first-party data or target list (such as an NPI list) into our DSP.
“We have found a true partner in the Silverlight team to help us achieve this goal. They have over-delivered on impression and engagement goals for our campaigns and we are excited to continue working with them to achieve the next milestone in our journey.”
“Silverlight has been an incredible partner for us! Not only did Silverlight help establish a strong foundation for a new brand in our portfolio, but their creativity and insights helped us approach media for other brands in new and effective ways.”
“Silverlight is indeed special! The level of talent and expertise throughout the entire organization is extremely impressive, starting at the top with Lori. Silverlight has continued to impress by delivering the shot in the arm and awareness that our brands so desperately need.”
Silverlight Digital is committed to career growth and learning. Leadership prioritizes upskilling employees, stays ahead of the curve on all changes coming in the digital media and advertising industry, and takes an exceptional amount of pride in caring for its employees.