Silverlight Digital - New York Media Agency

DIGITAL MEDIA FOR HEALTH & HUMAN INTERESTS Get in touch Great Place to Work Certified icon Silverlight Digital Header image of a happy woman exercising and looking at her cell phone
A digital media agency

Keeping our finger on the pulse of all things digital

Silverlight Digital is a health and human-centered, independent digital media agency that specializes in tailoring media strategies to help healthcare, pharmaceutical, retail, travel, financial services, clean energy, and other human-interest brands reach their desired audience. As an independent agency, focused solely on media, our team provides expertise in omnichannel media strategy, planning, buying, execution, and provides data-driven insights and optimizations.

We work directly with you and your agency counterparts and leverage our programmatic and aggregate campaign data to make smart omnichannel buying decisions, so you can feel confident as we navigate the ever-evolving media landscape.

Our services include both digital and traditional media types, such as, SEM, SEO, social, programmatic ad buying, out-of-home, digital out-of-home, email marketing, radio, streaming audio, linear and connected TV, print, integrated and sponsored content opportunities with specialty journal publishers, geo-targeting, and more. With all marketing channels and teams working together, your media is able to reach maximum efficiency.

Every media plan is uniquely designed to meet specific goals and deliver on key performance indicators and drive success for our clients.

A Google Premier Partner

Being a Google Premier Partner gives our clients and Silverlight Digital access to premier perks.

Meet the team

Our award-winning team combines big-agency experience with small-agency client service.


Silverlight Digital has once again been named to MM&M's prestigious list of top agencies.
Big agency experience, small agency management

We are an independent media agency with big agency experience, offering media solutions for health and human experiences

Google Premier Partner

As a Premier Google Partner, Silverlight Digital receives tier one support. We can escalate account-level needs and act as an advocate for our clients within Google’s organization.

Your Media

We work as an extension of your team. We collaborate with other agency partners through continual sharing of information, data, and communication.

Love Us

At some agencies, media is an item on the menu; at Silverlight Digital, media is all we do. We pride ourselves on being flexible, transparent and an extension of your team.


Silverlight Digital is proud to be a certified woman-owned business by The Women’s Business Enterprise National Council and supporter of female-led brands.

Media Mix

Using the right media mix to reach your audience

Our integrated media planning and client service teams are focused on your success. We make advertising recommendations designed to deliver your brand message to your desired audience in the most strategic, efficient, and measurable methods possible.

Search Engine Marketing

Advertise on popular search engines using keywords that are relevant to your brand (or your competitors’ brands). We will provide best-in-class paid search messaging that allows your ad to stand out, and optimize your campaign based on agreed-upon KPIs.

Connected TV (CTV)

Reach your target audience with streaming video ads. CTV ads can provide reach comparable with Linear TV but at a much more efficient level.

Programmatic Display

Our in-house Trading Desk allows us to place your display ad in front of the most relevant audience no matter where they are and to continuously optimize those placements.

Video Advertising

Pre-roll ads allow you to reach your audience on YouTube. We promote the use of companion banners which can turn this awareness-raising tactic into a traffic driver.

Social Media

Social Media ads drive awareness to a large but targeted audience who visits their social sites up to 10x/day. Your ads here can promote site actions for learning more about your product or service.

Out of Home (OOH)

Advertising to your target audience as they commute to the office or move throughout their community can raise awareness of your local service or product and drives in-store visits.


Traditional print ads in magazines and journals still provide enormous reach and an audience who read longer-form content.

Streaming audio

Engage your audience through digital music and podcast streaming and leverage third-party data for precision targeting; sponsor specific podcasts to build awareness of your brand.

Sponsored Content

Sponsored content can be featured online and integrated to match non-ad or journalistic content. It can include blog posts, brand images, and video — whose production is funded by an advertiser.

Analytics and Reporting

Maximize Results

The success of your media mix relies on our ability to measure how each media tactic performs in relation to your business goals. We will work with your team to ensure appropriate tracking is in place and provide you with detailed reporting and a strategic analysis that explains how your campaign has performed and what steps our team will make to reach and surpass your goals.

Additional Services

Make the Most of Your Media Budget

Search Engine Optimization

Rank in organic search results

Search Engine Optimization (SEO) provides strategic recommendations to improve the way your website appears in search results. This work may include on-site optimizations and off-site link building. Silverlight Digital’s SEO approach will positively impact your ranking in search engine results. And, in our new world of Search Generative Experiences (SGE), it will become increasingly important to have a partner like SLD advising you and your team on how the search engines advancing SGE and incorporating AI into search results.

Email Marketing & CRM

HubSpot-Certified team members

Through inbound marketing methodologies, we can leverage your CRM into a powerful email marketing channel. With email marketing, we take a hands-on approach to managing your HubSpot account with email design, sales funnel strategy, campaign management, CRM, and reporting.

Our Technology

Tech Stack

Our digital media tech stack includes access to third-party platforms and data partners that provide the critical infrastructure supporting media operations at every stage.

Artificial Intelligence

Our search engine marketing experts are well-versed in using Google’s and Bing’s automated strategies to improve campaign performance; however, we work within the boundaries of pharmaceutical brand guidelines to ensure the best results for our clients.

Programmatic Trading Desk

By having our own in-house Trading Desk we are able to tap into an enormous amount of data that we use to buy media programmatically on your behalf. In addition to having access to thousands of audience data segments, we can incorporate your own first-party data or target list (such as an NPI list) into our DSP.

What our clients say about Silverlight Digital

“We have found a true partner in the Silverlight team to help us achieve this goal. They have over-delivered on impression and engagement goals for our campaigns and we are excited to continue working with them to achieve the next milestone in our journey.”

Andrea Hickey-Mills
Radius Health

“Silverlight has been an incredible partner for us! Not only did Silverlight help establish a strong foundation for a new brand in our portfolio, but their creativity and insights helped us approach media for other brands in new and effective ways.”

Ryan Dunkerley

“Silverlight is indeed special! The level of talent and expertise throughout the entire organization is extremely impressive, starting at the top with Lori. Silverlight has continued to impress by delivering the shot in the arm and awareness that our brands so desperately need.”

Jeffrey Germani

Our Committment to Employees

Silverlight Digital is committed to career growth and learning. Leadership prioritizes upskilling employees, stays ahead of the curve on all changes coming in the digital media and advertising industry, and takes an exceptional amount of pride in caring for its employees.