Collaborate with Silverlight Digital (SLD), an award-winning health and human-centered, independent digital media buying agency. Our team of media experts specializes in tailoring media plans for healthcare, pharmaceutical, financial services, clean energy, and other human-interest brands that maximize the effectiveness of your media budget.
As an independent agency, focused solely on media, we are not beholden to the same minimums and requirements of a large holding company. We work as an extension of your team providing media strategy, planning, buying, execution, and data-driven insights and optimizations.
Every media plan we create is uniquely designed to meet our client’s specific goals and deliver on their key performance indicators (KPIs). We champion success for our clients.
We know media. All types of media.
Our services include both digital and traditional media types, such as SEM, SEO, social, programmatic ad buying, out-of-home, digital out-of-home, email marketing, radio, streaming audio, linear and connected TV, print, integrated and sponsored content opportunities with specialty journal publishers, geo-targeting, and more. By unifying all your marketing channels, you ensure your media strategy operates at peak efficiency.
As a Premier Google Partner, Silverlight Digital receives tier one support. We can escalate account-level needs and act as an advocate for our clients within Google’s organization.
We work as an extension of your team. We collaborate with other agency partners through continual sharing of information, data, and communication.
At some agencies, media is an item on the menu; at Silverlight Digital, media is all we do. We pride ourselves on being flexible, transparent and an extension of your team.
Silverlight Digital is proud to be a certified woman-owned business by The Women’s Business Enterprise National Council and supporter of female-led brands.
Our integrated media planning and client service teams are focused on your success. We make advertising recommendations designed to deliver your brand message to your desired audience in the most strategic, efficient, and measurable methods possible.
The success of your media mix relies on our ability to measure how each media tactic performs in relation to your business goals. We will work with your team to ensure appropriate tracking is in place and provide you with detailed reporting and a strategic analysis that explains how your campaign has performed and what steps our team will make to reach and surpass your goals.
Harnessing AI in Media Advertising
Our deep expertise in AI allows us to strategically enhance your media advertising efforts. Our robust digital media tech stack includes access to a wide array of third-party platforms and data partners, providing the critical infrastructure necessary to support media operations at every stage.
Silverlight Digital’s In-House Programmatic Trading Desk
With our in-house Programmatic Trading Desk, we tap into a vast pool of data to programmatically purchase media on your behalf. Beyond access to thousands of audience data segments, we can also integrate your own first-party data or target lists (such as an NPI list) into our Demand-Side Platform (DSP), delivering highly targeted and effective campaigns.
We work diligently within the boundaries of pharmaceutical and healthcare brand guidelines, ensuring optimal outcomes for our clients while maintaining strict compliance.
“We have found a true partner in the Silverlight team to help us achieve this goal. They have over-delivered on impression and engagement goals for our campaigns and we are excited to continue working with them to achieve the next milestone in our journey.”
“Silverlight has been an incredible partner for us! Not only did Silverlight help establish a strong foundation for a new brand in our portfolio, but their creativity and insights helped us approach media for other brands in new and effective ways.”
“Silverlight is indeed special! The level of talent and expertise throughout the entire organization is extremely impressive, starting at the top with Lori. Silverlight has continued to impress by delivering the shot in the arm and awareness that our brands so desperately need.”
