April 9, 2015 - Silverlight Digital - Media Buying Agency

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April 9, 2015
Advertising Fraud is a term that is used to describe a wide variety of destructive behaviors in digital advertising, but also in traditional advertising as well. Because digital advertising is acutely measureable, there has commonly been intent to fake the data through non-human ad views, fraudulent clicks to ads, cookie stuffing and non-viewable ads. Unfortunately,...
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