August 20, 2015 - Silverlight Digital - New York Media Agency

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August 20, 2015
Silverlight Digital CEO Lori Goldberg writes for iMediaConnection. Netflix’s original series, “Orange Is the New Black” — based on the book by Piper Kerman — is precedent-setting television, not only in challenging gender roles by telling the stories of women in prison, but in its clever, unscripted digital marketing strategy. Without the promotional power of...
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