February 9, 2025 - Silverlight Digital - Media Buying Agency

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February 9, 2025
The healthcare marketing landscape is rapidly evolving, shaped by AI advancements, regulatory complexities, and shifting consumer expectations. While mergers like Omnicom buying rival Interpublic Group (IPG) consolidate large holding companies, independent media agencies thrive by offering personalized expertise and nimble, results-driven solutions. These boutique firms—often more agile and innovative—are leading the charge with flexible, client-centric...
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