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Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in response to the consumers’ desire to play a stronger role in managing their health. Meanwhile, advancements in medical science were providing life-altering innovations at an accelerated rhythm that would eventually out-pace...
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I want to give a special thanks to my friends and colleagues in the healthcare and pharma community that came to Google NYC last week – some from as far away as California – to attend Silverlight Digital’s 3rd annual Pulse digital marketing event. What did we learn? Here’s a quick recap: YouTube has changed the traditional...
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Silverlight Digital’s CEO Lori Goldberg writes for MobileMarketer. Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to connect with consumers. There are moments every day that we reach for our phones to see what’s going on. We find these moments when we’re in line at Starbucks, in...
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NEW YORK (August 10, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named a “finalist” by Medical, Marketing & Media (MM&M) in their annual, celebrated awards competition. Silverlight Digital is a finalist in two categories: Small Healthcare Agency and Young Marketer. MM&M is recognized as a leading publication and event producer in the...
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Medical professionals are busier than ever. With 47% of doctors owning their own business, it’s common to trade time with patients over managing their medical practices. Many experience a grueling workday that can involve managing employees, digesting an abundance of new medical research, updating medical records, considering insurance and billing options, and – according to...
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NEW YORK (July 9, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named to the exclusive MM&M 100 Agency List (Medical, Marketing & Media 100 Agency List) for the second year. The 2018 MM&M list is the most complete list of medical, healthcare and pharmaceutical agencies, identifying firms that demonstrate growing financial performance,...
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Silverlight Digital’s CEO Lori Goldberg writes for PM360. Roaming the aisles of a drug store, a woman ponders the products lining the shelves and moves from one aisle to the next, searching for something specific. There is nothing unusual about her manner of dress; she is professional and it’s evening so perhaps she has come...
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Michael Ackerman was representing Silverlight Digital at this week’s Digital Health Coalition Summit in New Jersey. If you were unable to attend – no worries, Michael’s got you covered as usual with musings, notes and things overheard at the event: EHR Patient adherence can play a roll ($300 billion in lost business a year) Need...
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The ‘Lighthouse Projects’ are in the clinical disciplines of the chronic diseases Epilepsy, Haemophilia and Bipolar Disorder. The epilepsy Lighthouse project is a partnership between a number of organisations – RSCI, HSE, eHealth Ireland, Epilepsy Ireland, Beaumont Hospital and Ergo. There are many positive outcomes and benefits for patients as well as healthcare professionals associated...
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Paul Lukach, Executive Director of the Crime Victim Center of Erie County, is the first to admit it: he and his employees don’t pride themselves on being technology savvy. That’s why the company needed a trusted IT provider to help it reinvent its operations and ensure that computers and systems work seamlessly, allowing thus 44-year-old...
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