APNews – New York, NY — July 23, 2024 — Silverlight Digital is thrilled to announce that we have been named a finalist for the MM+M Rare Disease Agency of the Year award. This recognition, part of the 2024 MM+M Awards, celebrates our commitment to excellence in healthcare-focused digital media and our meaningful work within...Read More

Silverlight Digital, known for its unwavering dedication to digital media, is celebrating another year as a featured front runner in the medical marketing industry on the 2024 MM+M Agency 100. However, in recent years, another distinguishing factor has emerged as a driving force behind our company’s growth: our commitment to working with challenger brands—the Davids...Read More

Recently, Silverlight Digital’s CEO, Lori Goldberg had the opportunity to moderate a panel at PharmaCX on HCP day. Industry experts, Ryan Dunkerley, Senior Manager, Omnichannel Marketing, of Chiesi USA, and Katie Swolfs, VP of Commercial Strategy, Analytics & Insights, of LEO Pharma, shed light on the impact of organic and paid media on the healthcare...Read More

AI can and will change how we develop media, but it needs human guidance and regulation to keep creativity alive. The media landscape is transforming at the hands of artificial intelligence (AI). Tools that can generate personalized content at unprecedented speeds have become integral parts of modern media strategies. This shift prompts important questions about...Read More

In the ever-changing world of digital marketing, staying ahead of the curve is critical for healthcare brands looking to effectively reach Patient X. With the impending demise of third-party cookies, marketers must adapt to continue connecting with prospective patients in impactful ways. This comprehensive guide will investigate the challenges of the cookieless future and provide...Read More

New York, NY — Great Place To Work® and Fortune have selected Silverlight Digital for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List. This is SILVERLIGHT DIGITAL’s first time being named to this prestigious list, this year coming in at No. 25. Earning a spot means that Silverlight Digital is one of the...Read More

A Deep Dive into Google Marketing Live 2023 and AI in Marketing Table of Contents: Unraveling the Complexities of AI in the Marketing Sphere Breakthroughs and Opportunities: Diving into Google Marketing Live 2023 Envisioning the Road Ahead: The Long-Term Influence of AI on Marketing In Summary and Looking Forward FAQ Unraveling the Complexities of AI...Read More

Silverlight Digital celebrates its seventh consecutive year of recognition in MM+M’s prestigious Agency 100 Report, solidifying its position as one of the top healthcare and pharamaceutical media agencies. With an impressive 58% increase in revenue, the company’s exceptional performance propelled them six spots higher to secure the 77th position on the list. The MM&M 100...Read More