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AI can and will change how we develop media, but it needs human guidance and regulation to keep creativity alive. The media landscape is transforming at the hands of artificial intelligence (AI). Tools that can generate personalized content at unprecedented speeds have become integral parts of modern media strategies. This shift prompts important questions about...
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In the ever-changing world of digital marketing, staying ahead of the curve is critical for healthcare brands looking to effectively reach Patient X. With the impending demise of third-party cookies, marketers must adapt to continue connecting with prospective patients in impactful ways. This comprehensive guide will investigate the challenges of the cookieless future and provide...
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Google’s decision to phase out third-party cookies by 2023 has raised concerns among healthcare marketers regarding the future of digital advertising. The healthcare industry will face unique challenges in targeting healthcare providers (HCPs) without the support of third-party cookies. The removal of these cookies particularly impacts remarketing campaigns and audience data analysis. Despite these hurdles,...
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A Deep Dive into Google Marketing Live 2023 and AI in Marketing Table of Contents: Unraveling the Complexities of AI in the Marketing Sphere Breakthroughs and Opportunities: Diving into Google Marketing Live 2023 Envisioning the Road Ahead: The Long-Term Influence of AI on Marketing In Summary and Looking Forward FAQ Unraveling the Complexities of AI...
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Silverlight Digital celebrates its seventh consecutive year of recognition in MM+M’s prestigious Agency 100 Report, solidifying its position as one of the top healthcare and pharamaceutical media agencies. With an impressive 58% increase in revenue, the company’s exceptional performance propelled them six spots higher to secure the 77th position on the list. The MM&M 100...
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According to MediaPost, 98% of US households were reachable on Connected TV (CTV) by the end of 2022. PharmaVoice suggests there’s no denying that streaming has become a pervasive part of culture and consumption in the past decade. It will no doubt become one of the strongest avenues of advertising for the pharma industry. Despite widespread adoption...
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Last month, Silverlight Digital’s CEO, Lori Goldberg had the opportunity to attend and participate at the Pharma CX Summit in Princeton, NJ with many large and small pharmaceutical brands in attendance. It was two days full of content and insights from key leaders in the industry. Here are our top five takeaways. Top Five Takeaways from Pharma...
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Only 41% of companies have prepared for a future without third-party cookies. For almost 60%, it is still the cornerstone of their advertising strategy. Leaving the majority of marketing practitioners unprepared. In today’s digitalized world, customer expectations of brands and companies are high. Improving the experience they have throughout the decision and buying process is...
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The pandemic transformed the workplace of healthcare providers (HCPs) and other professionals across the board by primarily accelerating the integration of technology in the workplace. Because of this, the way HCPs interact and collaborate with one another has changed, and with that, the methods in which advertisers can target and reach doctors on social media...
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As many advertisers kick off planning for their 2023 campaigns, a tantalizing new platform is emerging from the leader in streaming video content. In an effort to offset their recent plateau and saturation point in total subscribers, Netflix is embarking on a new and different way to grow its business in a challenging environment. Brands...
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