By Lori Goldberg, CEO of Silverlight Digital The release of Apple’s iOS 14 signaled a new age in online privacy, as the world’s leading mobile operating systems took a hard stand on protecting users privacy. iOS 14 scaled back how advertisers could use cookies to track users online and allowing them to ‘opt out” of...Read More

NEW YORK – February 19, 2021 Silverlight Digital, a New York-based digital media agency, has promoted Ruth Nightengale to Vice President of Client Success. In this newly created position, Ruth will work with the agency’s digital, search, social media, and analytics teams to promote best practices and ensure a connection between campaign marketing goals and...Read More

Before there was any indication of an impending global pandemic, eMarketer was forecasting a 17% increase in US digital ad spending for 2020. The net impact of the pandemic ended the year with a 1.7% increase instead, claims eMarketer in its end-of-year summary. It could have been much worse; however, social distancing and the closing of...Read More

If the web is a global marketplace, then why is nobody searching for the niche products you sell? Low volume can’t always be solved with more hair product. In terms of digital advertising, low volume will undermine most search engine marketing campaigns before they ever get off the ground. Before you get slapped with an...Read More

MM&M (Media, Marketing & Media) today debuted its annual Agency 100 report on the top agencies in medical, marketing, and communications – including Silverlight Digital at #91 on the prestigious list. Covering everything from thousand-strong multinational companies to five-person creative boutiques, the Agency 100 remains the industry’s definitive guide to the agency landscape. The 2020 version of...Read More

As traditional pharma and healthcare marketing has been disrupted by social distancing and the response to COVID-19, our media team at Silverlight Digital has put our collective minds together to issue this advisory on successful pivots and new strategies. The most significant disruptions we’re seeing are around the cancellation of live events – pharmaceutical congresses...Read More

We’ve recently heard from clients who are wanting to make a Coronavirus Pivot by divesting in marketing live KOL events and in-person drug sales in the wake of COVID-19. Many are choosing to shift personal promotion advertising dollars into digital media to capture these HCPs as they move online. We want to make you aware...Read More

Looking back at Pulse 2020, we remain delighted that so many digital healthcare and pharma marketers could share their valuable time with us. To bookend this fifth edition of our annual event, we’ve added a collection of speaker videos and photos to our website – ideal for those that couldn’t make it or for attendees who...Read More

Written by Amy Turnquist March 5, 2020 Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the goal of helping others in the industry understand current digital trends and emerging best practices. Today, their Pulse 2020 conference has grown to a standing-room-only crowd, filling the...Read More

Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user’s perceived situation, time of day, location, and urgency. By incorporating this situational evidence, search engines provide the most relevant results, and targeted ads to match. In terms of digital pharmaceutical advertising, the...Read More