Associate Digital Media Planner

Silverlight Digital is looking to hire a curious, detail-oriented, and highly motivated Associate Digital Media Planner to join our growing Media team. This is an ideal role for someone early in their career looking to gain hands-on experience in digital media planning and buying across a variety of verticals—including pharma, financial services, retail, and travel.

About Silverlight Digital

Silverlight Digital is an independent, boutique digital media agency headquartered in New York City. We’re known for our nimble, collaborative team environment and deep expertise in the digital media landscape—especially within pharmaceutical and healthcare advertising.

Our remote-first structure gives you the flexibility to work from home, while still engaging regularly with our energetic, industry-recognized team. With no large agency layers, we move fast, think strategically, and support one another to maintain a strong work/life balance while delivering exceptional results for clients.

What You’ll Do:

As an Associate Digital Media Planner, you’ll support media planning and buying across a broad range of platforms while learning the foundations of digital strategy, campaign performance, and account management.

Key Responsibilities:

• Assist in planning and buying digital media across channels like Publisher Direct Display, Video, Mobile, Programmatic, Social Media, and Connected TV

• Monitor campaign pacing, assist in optimizations, and manage day-to-day campaign performance

• Compile and analyze performance data, identifying actionable insights

• Assist in building client-facing presentations in PowerPoint

• Learn and work within key media technologies such as trafficking/ad serving platforms

• Build relationships with media vendors, publishers, and ad tech partners

• Support day-to-day account management, including direct client interaction, project coordination, and ensuring smooth execution of deliverables across cross-functional teams

• Collaborate with departments like account management, finance, and search/social

• Proactively flag and troubleshoot campaign or tech issues

• Stay current with industry news, media innovations, and emerging ad technologies

What We’re Looking For:

• 0–2 years of experience in digital media planning or buying (internships or agency exposure a plus)

• Strong written and verbal communication skills; comfortable interacting with clients and partners

• Proficiency in Microsoft Excel, PowerPoint, and Outlook

• Knowledge of ad platforms such as Google Marketing Platform, Facebook Ads Manager, or DSPs is a plus—but not required

• Interest in media research tools like comScore or Kantar

• Strong time management and prioritization skills

• Detail-oriented with excellent organizational habits

• Ability to thrive in a fast-paced, team-based environment—and also work independently

• A problem-solver with a growth mindset and a passion for digital media

Why Join Us?

• A place to learn and grow quickly in the digital media world

• Direct exposure to exciting client work across pharma and other verticals

• Supportive team culture with mentorship, flexibility, and real responsibility

• Competitive compensation, full benefits, and opportunities for advancement

Silverlight Digital is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees—regardless of race, color, religion, gender identity, sexual orientation, age, disability, or any of the qualities that make you uniquely you.