Paid Search and Social Media Manager

Are you an experienced Paid Search and Social Specialist looking for an opportunity to make a real impact? Do you thrive in a data-driven environment and enjoy optimizing campaigns for maximum performance? If you want to take the next step in your career at a growing agency where your expertise is valued, this may be your role.

Silverlight Digital is an independent digital media agency based in NYC, specializing in pharmaceutical and healthcare advertising, and has experience across multiple industries. We operate in a remote-first environment, gathering in our New York City office approximately twice monthly for collaboration and team building. Our team is focused on delivering strategic, performance-driven media campaigns while fostering a culture of innovation and professional growth.

We are looking for our next Paid Search and Social Campaign Manager who will be integral to the Silverlight Digital team.

Responsibilities:

• Plan, execute, and optimize paid search campaigns on Google Ads (and sometimes Bing).
• Manage and optimize paid social media efforts across Meta, Reddit, and LinkedIn.
• Analyze campaign performance data, provide insights, and implement optimizations to improve efficiency and ROI
• Develop audience targeting strategies, conduct keyword research, and write ad copy.
• Design and execute A/B tests, interpret results, and recommend next steps
• Monitor budgets, track spending, and assist with monthly billing and reconciliation.
• Prepare and present performance reports with clear data-driven recommendations for internal teams and clients.
• Work with internal teams to ensure seamless execution and innovation in media strategies.
• Take ownership of accounts while working with the rest of the team to drive performance and results for our clients.

Desired Skills and Experience

• 2-4 years of hands-on experience managing Paid Search and Paid Social campaigns (agency and/or Pharma experience is a plus)
• Proficiency in Google Ads and Meta Ads Manager is required
• Advanced proficiency in Excel and high comfort level in PowerPoint, Google Analytics, Looker Studio, and Supermetrics
• Excellent communication skills in English, both written and verbal, with experience in client-facing roles
• Ability to prioritize and manage multiple, competing projects in a fast-paced environment
• Not easily ruffled, great “people skills,” and possesses a good sense of humor
• Must work Eastern Time Zone hours and be open to occasional travel for client meetings
• Bachelor’s degree required

Why Join SLD?

• Collaborative and growth-focused environment where your contributions make a difference
• Competitive salary + benefits, including healthcare, and 401(k)
• Flexible remote work, with regular in-office days in NYC.

If you’re ready to take the next step in your career, we’d love to hear from you! Apply today.

SLD is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or other fascinating characteristics that make us unique. Visit us at www.silverlightdigital.com.