Search Engine Marketing Specialist

We are a boutique digital media agency based in NYC currently working from where you choose. We have extensive knowledge of the media landscape across a variety of verticals. While our client base is primarily pharmaceutical, we manage campaigns in the areas of financial services, auto, travel, and more. We help our clients find digital solutions that best fit their needs and provide regular analyses of campaign performance with clear explanations of how we used and will use data to inform campaign optimizations.

We are looking for an SEM Specialist (Freelancer) who will be an integral part of our team.

Responsibilities

• Assist with search engine marketing campaigns on Google (and sometimes Bing)
• Paid Search performance tracking, analysis, and reporting
• Contribute to ad copy and perform keyword research, analysis and optimizations
• Set up testing, share results, create next steps
• Manage and track spend across SEM campaigns, assist with monthly billing and reconciliation

Desired Skills and Experience

• Bachelor’s degree required
• 1-3 years of SEM experience (agency experience a plus)
• Advanced proficiency in Excel and high comfort level in PowerPoint
• Must have previous experience with managing campaigns in Google Ads, SA360, Looker Studio, and GA4
• Comfortable with analyzing campaign performance in writing as well as incorporating data visualization
• Experience with or a desire to learn Facebook advertising or programmatic display a plus
• Pharma knowledge is a nice bonus, but it’s not required
• Excellent communication skills, both written and verbal

 We are committed to creating a diverse environment and proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or other fascinating characteristics that make us unique.