Our Media Planning and Account Management teams are fully integrated in the strategy, execution, and optimization process. Because we are an independent agency and not a large holding company, we easily communicate between teams, leverage insights across all of our campaigns, and pivot our strategy with ease to ensure your media investment is performing at its peak. Our agility ensures that we are taking advantage of the highest performing tactics, technology, and partners at any given time. Further, our test-and-learn approach provides the opportunity to try new partners or additional media types without straining your resources or our team.
A strategic omnichannel approach requires your media agency provide planning and buying across a wide variety of media and messaging channels. Silverlight Digital plans and manages all digital and traditional media types including:
Silverlight Digital’s in-house Trading Desk provides direct access to exclusive inventory, targeting segments, and data sources.
By having a seat at the trading desk, we eliminate the middleman costs of buying media programmatically, and we pass the savings on to you.
In addition to display, the Silverlight Digital Trading Desk can target your audience with video ads, CTV, or native ads.
Clients receive passthrough benefits from our Google partnership, including: