Our Media Planning and Account Management teams are fully integrated in the strategy, execution, and optimization process. Because we are an independent agency and not a large holding company, we easily communicate between teams, leverage insights across all of our campaigns, and pivot our strategy with ease to ensure your media investment is performing at its peak. Our agility ensures that we are taking advantage of the highest performing tactics, technology, and partners at any given time. Further, our test-and-learn approach provides the opportunity to try new partners or additional media types without straining your resources or our team.
A strategic omnichannel approach requires your media agency provide planning and buying across a wide variety of media and messaging channels. Silverlight Digital plans and manages all digital and traditional media types including:
Come to us with your goals, a budget, and clear expectations. We’ll analyze your campaign goals and recommend data, technology and creative partners (if needed) that can seamlessly integrate into your campaign. You’ll benefit from our in-house Trading Desk, audience targeting capabilities, a complete suite of analytics, and the customer service that made us an MM&M Top 100 Agency.
Silverlight Digital’s in-house Trading Desk gives us access to a suite of data providers and a real-time bidding technology which enables us to provide you a variety of audience and targeting approaches with substantially lower rates than purchasing media directly from publishers. Auction-based pricing means that you will pay what the market will bear and not the publisher preferred CPMs.
Silverlight Digital’s in-house Trading Desk provides direct access to exclusive inventory, targeting segments, and data sources.
By having a seat at the trading desk, we eliminate the middleman costs of buying media programmatically, and we pass the savings on to you.
In addition to display, the Silverlight Digital Trading Desk can target your audience with video ads, CTV, or native ads.
Clients receive passthrough benefits from our Google partnership, including: