A central hub for many of these technology integrations lives within Silverlight Digital’s own Programmatic Trading Desk. Our Trading Desk is where new ecosystems have emerged that allow integrated data partners, analytics, and AI to work better and more efficiently target your customers. By having our own in-house Trading Desk we are able to tap into an enormous amount of data, our data Silverlake, that we use to buy media programmatically on your behalf. In addition to having access to thousands of audience data segments, we can incorporate your own 1st party data if available into our data management platform or DMP.
Our Trading Desk gives us access to Real-Time Bidding technology which enables us to provide you with substantially lower rates than if you were to purchase media directly from publishers. Auction-based pricing means that you will pay what the market will bear and not what the publisher would prefer you to pay. The Silverlight Digital Trading Desk has immediate access to tens of thousands of websites in the U.S. and abroad.
Our search engine marketing experts are well-versed in using Google’s and Bing’s automated strategies to improve campaign performance; however, we work within the boundaries of pharmaceutical brand guidelines to ensure the best results for our clients. For example:
By leveraging AI with our in-house trading desk, we can automate the digital media process for speed and efficiency driving improved outcomes, including: