Digital Tech Stack


Technology Stack

Our digital media tech stack includes access to third-party platforms and data partners that provide the critical infrastructure supporting media operations at every stage. 

Activation + Execution

  • Silverlight Trading Desk
  • Veeva Vault
  • Search Engine Marketing Tools
  • Campaign Manager 360 - Ad Server
  • HubSpot
  • Social Advertising Tools

Briefing + Research Tech Tools

  • Nielsen
  • Comscore
  • MRI-Simmons
  • Semrush

Tactical + Logistics Tech Tools

  • Microsoft Office 365
  • SharePoint
  • Slack
  • Zoom
  • Asana
  • BigTime

Data + KPIs Tech Tools

  • Campaign Manager 360 by Google
  • Google Analytics
  • Google Looker Studio
  • Google Industry Reports
  • DoubleVerify
  • PulsePoint
  • Veeva - Crossix
  • LiveRamp
  • BlueKai
  • Swoop
  • Peer39
  • Symphony
  • Komodo
  • Physician Level Data
  • Factual Geofence Manager
  • Script Data
  • CRM Tracked Activities
  • AI for Right Next Action
  • HubSpot

Programmatic Trading Desk

A central hub for many of these technology integrations lives within Silverlight Digital’s own Programmatic Trading Desk. Our Trading Desk is where new ecosystems have emerged that allow integrated data partners, analytics, and AI to work better and more efficiently target your customers. By having our own in-house Trading Desk we are able to tap into an enormous amount of data, our data Silverlake, that we use to buy media programmatically on your behalf. In addition to having access to thousands of audience data segments, we can incorporate your own 1st party data if available into our data management platform or DMP.

Our Trading Desk gives us access to Real-Time Bidding technology which enables us to provide you with substantially lower rates than if you were to purchase media directly from publishers. Auction-based pricing means that you will pay what the market will bear and not what the publisher would prefer you to pay. The Silverlight Digital Trading Desk has immediate access to tens of thousands of websites in the U.S. and abroad.

  • Auction-based system is suited for digital media
  • Targeting reaches specific audiences in real-time
  • Buying media focused on audience behaviors
  • Build look-a-like audiences to extend reach 
  • Use Artificial Intelligence to model and predict consumer behavior
  • Private Market Place offers premium display inventory at a lower cost

Artificial Intelligence

Our search engine marketing experts are well-versed in using Google’s and Bing’s automated strategies to improve campaign performance; however, we work within the boundaries of pharmaceutical brand guidelines to ensure the best results for our clients. For example:

  • Guard rails are implemented across all media types to ensure artificial intelligence doesn’t go beyond brand safety guidelines.
  • Our team members check campaign performance and pacing each business day, but artificial intelligence-triggered alerts remain in place.
  • The Silverlight Digital team is following developments such as ChatGPT carefully and monitoring any actions our media partners take in response.
  • We share updates with clients and inform you of new developments.

By leveraging AI with our in-house trading desk, we can automate the digital media process for speed and efficiency driving improved outcomes, including:  

  • Advanced AI can determine the best performance by campaign goals
  • Self-updating data adjusts for competitive/market dynamics  
  • Bids fluidly adjust to favor highest ROAS
  • Multi-variate analysis against unique KPIs
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