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Media Solutions for Health and Human Experiences

An Independent Media Buying Agency with Big Agency Experience

A Mix of Media to Fit Your Needs

We use the right media channels for reach your audience

Our integrated media planning and client service teams are focused on your success. We make advertising recommendations designed to deliver your brand message to your desired audience in the most strategic, efficient, and measurable methods possible.

Search Engine Marketing

Advertise on popular search engines using keywords that are relevant to your brand (or your competitors’ brands). We will provide best-in-class paid search messaging that allows your ad to stand out, and optimize your campaign based on agreed-upon KPIs.

Connected TV (CTV)

Reach your target audience with streaming video ads. CTV ads can provide reach comparable with Linear TV but at a much more efficient level.

Programmatic Display

Our in-house Trading Desk allows us to place your display ad in front of the most relevant audience no matter where they are and to continuously optimize those placements.

Video Advertising

Pre-roll ads allow you to reach your audience on YouTube. We promote the use of companion banners which can turn this awareness-raising tactic into a traffic driver.

Social Media

Social Media ads drive awareness to a large but targeted audience who visits their social sites up to 10x/day. Your ads here can promote site actions for learning more about your product or service.

Out of Home (OOH)

Advertising to your target audience as they commute to the office or move throughout their community can raise awareness of your local service or product and drives in-store visits.

Print

Traditional print ads in magazines and journals still provide enormous reach and an audience who read longer-form content.

Streaming audio

Engage your audience through digital music and podcast streaming and leverage third-party data for precision targeting; sponsor specific podcasts to build awareness of your brand.

Analytics and Reporting

Maximize Results

The success of your media mix relies on our ability to measure how each media tactic performs in relation to your business goals. We will work with your team to ensure appropriate tracking is in place and provide you with detailed reporting and a strategic analysis that explains how your campaign has performed and what steps our team will make to reach and surpass your goals.

What Our Clients Say About Silverlight Digital

“We have found a true partner in the Silverlight team to help us achieve this goal. They have over-delivered on impression and engagement goals for our campaigns and we are excited to continue working with them to achieve the next milestone in our journey.”

Andrea Hickey-Mills

Radius Health

“Silverlight has been an incredible partner for us! Not only did Silverlight help establish a strong foundation for a new brand in our portfolio, but their creativity and insights helped us approach media for other brands in new and effective ways.”

Ryan Dunkerley

Mylan

“Silverlight is indeed special! The level of talent and expertise throughout the entire organization is extremely impressive, starting at the top with Lori. Silverlight has continued to impress by delivering the shot in the arm and awareness that our brands so desperately need.”

Jeffrey Germani

Meda

Expert Strategists with Expert Technology

Using AI in Digital Media

Our deep expertise in AI allows us to strategically enhance your media advertising efforts. Our robust digital media tech stack includes access to a wide array of third-party platforms and data partners, providing the critical infrastructure necessary to support media operations at every stage.

Silverlight Digital’s Proprietary In-House Programmatic Trading Desk

With our in-house Programmatic Trading Desk, we tap into a vast pool of data to programmatically purchase media on your behalf. Beyond access to thousands of audience data segments, we can also integrate your own first-party data or target lists (such as an NPI list) into our Demand-Side Platform (DSP), delivering highly targeted and effective campaigns.

We work diligently within the boundaries of pharmaceutical and healthcare brand guidelines, ensuring optimal outcomes for our clients while maintaining strict compliance.