Social Media Advertising Strategy | Silverlight Digital

Social Media Advertising

Social media advertising for pharmaceutical and healthcare audiences

Reach healthcare providers and custom patient audiences with our targeted approach

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Tap into our extensive knowledge and expertise in pharma and healthcare advertising to maximize the reach of your marketing messages.

At Silverlight Digital, we work across all the major social media platforms to deliver exceptional paid results. Once our clients’ creative teams are happy with their ads, they pass them to us to ensure they’re delivered to the right audiences in the most cost-effective way possible.

We know how to manage social media campaigns that engage your audiences at every stage of the funnel. By targeting relevant audiences, we achieve high engagement rates with value-driven optimizations. Our privacy-safe process utilizes custom patient audiences in conjunction with our trusted data partners. This ensures the right ads get in front of the right people—while fulfilling your legal data privacy obligations.

Leverage the power of social media marketing to educate your target audience about your healthcare products and services. Contact us today to find out how.

Proven social media advertising services

Every new advertising partnership we forge begins with an in-depth consultation. This is our chance to understand your organization and advertising goals—and your chance to set your expectations. 

From concept to completion, we are a social media advertising agency that specializes in delivering the right healthcare and pharma messaging to the most appropriate audiences. 

We start by strategically identifying the target audiences most likely to respond to the ad. We then follow that up with industry research, ad trafficking, campaign optimization, and detailed reporting—ensuring you’re updated at every stage of the campaign.

In short, we do everything in our power to ensure you can harness the full power of social media to connect with your audiences.

What sets us apart from other ad agencies in regard to pharma and healthcare is our encyclopedic knowledge of the rules and regulations that govern the industry. When you choose Silverlight Digital, compliance is guaranteed.

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  • Managed in-house programmatic advertisingWe will work as an extension of your team to leverage our programmatic and aggregate data to make intelligent omnichannel buying decisions with continuous, turnkey optimization. You’ll get best-in-class service with our hands-on keyboard team while they drive results with a tailored plan to reach your target audiences.
  • Omnichannel media for healthcare and pharmaceutical audiences Reach your audiences via multiple channels and engage with them to maximize the chance of conversion. We offer access to various formats and channels—broadening the reach of your messaging. Our in-house expertise and cutting-edge technologies are not limited to a single sector. We're adept at tailoring our solutions to suit the unique needs of brands and agencies across various industries. However, our true specialization lies in helping brands and companies effectively engage their target audiences with omnichannel media solutions.

Examples of our social media advertising for healthcare

Branded messaging

We utilize hybrid social media advertising strategies through the targeted delivery of paid content. Whether we’re targeting patients or reaching out to healthcare providers, our solutions reach the right users at the right time.

Informational messaging

Get people talking about healthcare issues, educate your target audiences, and become a thought leader within your niche. With our expertise and experience, you can nurture online communities that are actively engaged with your products or services. 

Influencer partnerships

Amplify your messaging and make your marketing dollars stretch further than ever. We collaborate with leading public figures and thought leaders across multiple healthcare niches to build trust in the brands we represent.

Reach out to discuss a social approach to health media

According to DataReportal, the typical social media user spends more than two hours a day on their preferred platforms. This is a great opportunity to reach a large and targeted audience efficiently and cost-effectively. To learn more about our approach to social media advertising or discuss your needs, reach out for an initial consultation.