Here at Silverlight Digital, we care about the welfare of the people and communities that touch our lives. Through our Silverlight Digital Cares initiative, we promote a range of good causes for non-profit organizations, including mental health awareness, diversity, inclusion, and social unity.
We also work on behalf of businesses and agencies to reach the people and organizations most likely to get involved. These are the people who selflessly give their time, resources, or expertise.
We take the time to fully understand and appreciate the work done by the organizations we represent. Seeing lives being changed and immersing ourselves in the non-profit worlds we inhabit allows us to understand the mindsets of the people we’re trying to reach.
Certain people are more likely to sacrifice their time or donate to a good cause—it’s our job to find them and present them with the right messages at the right time.
We manage media-related processes for non-profits across the country—targeting their key audiences via the most appropriate channels. We can help you leverage your Google Search Grant to increase traffic and drive conversions for your cause.
One of our proudest achievements was playing a pivotal role in the launch of the Bright Sky App for the Women’s Center and Shelter of Greater Pittsburgh. We managed this campaign from the outset with the aim of maximizing the “Google Grant for Ads” that’s currently available to nonprofits.
We were determined to make a difference to at least some of the 10 million adults in the U.S. who experience domestic violence each year. Our mission was to take some of the pressure off domestic violence hotlines, which receive nearly 20,000 calls from people in need every day.
We targeted women who may be in domestic violence situations and college campuses with educational content. The app provides survivors of domestic abuse with potentially life-saving information and help, which is why we were enormously proud to be a part of the launch and initial marketing campaign.
Silverlight Digital takes advantage of all types of placements to make sure we are getting your message in front of your target audience. From contextual placements, where display ads related to the content on specific websites are shown, to audience placements, where display ads are catered to individuals based on criteria such as their demographics, interests, purchase intent, and more. In addition, Silverlight Digital can recommend tailored placements based on the audience’s behavior, how they surf the web, the pages they have visited or the searches they have made, where they are located using geo targeting, and use tools to retarget people who have shown interest by visiting a site but may have not completed an action.
The Silverlight Digital Trading Desk is able to tap into an enormous amount of data for buying media programmatically and targeting any number of the data segments that are available to us. We can also incorporate your first-party data for maximum effectiveness.
Silverlight Digital utilizes Double Click Campaign Manager, Media Math, and Google Analytics to track performance. All three are in-house and not outsourced as a managed service. We collaborate with our client and all stakeholders to determine goals and objectives as well as priorities. This is a critical step in the process to align on measuring success and what we are ultimately optimizing towards. We track time spent on site, what content they are viewing, how long they are engaged with your content and what actions they took. Ultimately, we want to map this back to script lift, clinical trial recruitment, and new patients. We are relentless about optimization and spend every dollar as if it’s our own.
We are relentless about lowering Customer Acquisition Costs (CACs) and spend every dollar as if it’s our own. To succeed at this, we set aggressive benchmarks and performance metrics to drive trends upwards, use data-driven insights to align targeting data and messaging, constantly optimize campaigns against data collected, and regularly report with accompanying analysis.
This ensures that we take advantage of the highest-performing tactics, technology, and partners at any time.
We strive to provide a detailed strategic analysis to explain the “why” behind the data, identifying performance trends and proposing integrated changes to the media mix with an eye on reaching overall client goals. We will explain ongoing optimization activity, offering tests based on data-informed hypotheses. Data is analyzed at the click level, but the quality of creative performance and post-click activity is also considered.
With complete transparency, data is shared by specific publisher placements and providers (audience and contextual) through our Trading Desk.
Reporting is provided every month. Reports include KPI goals (drive site traffic or online purchases) or other primary and secondary KPI actions and a break-out of how each placement delivers against goals.
Contextual targeting is a method of personalized advertising that enables your ads to appear on Websites or alongside content that is relevant to the interests of your audience.
We can target custom audiences using first-party CRM data that is imported into ad platforms. Ads will target CRM contacts on the Web and in social media.
Ad campaign targets a behavioral audience who has already visited your website. The campaign shows a visual reminder ad to encourage repeat visits to the site.
A behavioral audience is created that identifies users who behave online in a similar manner to your target audience. These look-a-likes audiences are targeted with the campaign.
We combine multiple data factors by building a target set of users likely to be diagnosed with medical conditions related to your drug or treatment. The campaign targets this audience.
We target users by mobile device type, location of their mobile device, and proximity of the device to a service location, event, or geographic location.
