Silverlight Digital is an independent digital media agency that specializes in helping healthcare, pharmaceutical, retail, travel, and other human-interest brands reach their desired audience wherever they spend their time. With a consultative approach, Silverlight works directly with brands and their agency counterparts to leverage its programmatic and aggregate campaign data to make smart omnichannel buying decisions, while partnering with brand managers to successfully navigate the media landscape.
The agency is adept and able to provide expertise in digital and omnichannel media strategy, media planning and buying, SEM, SEO, video, mobile, email marketing, behavioral insights, analytics, influencing payers and point of care audiences, specialty journal publishers, social media, programmatic, connected television, streaming audio, geotargeting, and more.
As a Premiere Google and Bing Partner, Silverlight Digital receives tier one support from publishers and through direct site partnerships and hosts a popular healthcare client roundtable at Google’s New York offices each year, called Pulse.
The agency is six times named an MM&M 100 Agency (2017 – 2022) and a recent finalist for MM&M’s Small Healthcare Agency of the Year Award.
In 2018 Silverlight Digital became a certified woman-owned business by The Women’s Business Enterprise National Council (WBENC) which is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs.
Learn more about our leadership team.
In 2014, Lori worked as President of a fledgling digital media agency in New York. She was unhappy with how the ownership was guiding the agency and saw an opportunity. As the only female member of a 12-person team of board members and management, Lori made the bold move to purchase the agency from its shareholder group. Lori successfully retained 100% of the clients and employees, who embraced her as the new agency owner. The team moved into a new office space and transformed the brand into the present-day Silverlight Digital, where Lori presides as founder, owner, and CEO. In 2018, Lori proudly earned recognition for Silverlight Digital as a certified woman-owned business.