targeting healthcare providers on devices

Targeting Healthcare Providers in the Third-Party Cookieless Future

Google’s decision to phase out third-party cookies by 2023 has raised concerns among healthcare marketers regarding the future of digital advertising. The healthcare industry will face unique challenges in targeting healthcare providers (HCPs) without the support of third-party cookies. The removal of these cookies particularly impacts remarketing campaigns and audience data analysis. Despite these hurdles, […]

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AI on Marketing

The Future of AI and AI in Marketing

A Deep Dive into Google Marketing Live 2023 and AI in Marketing Table of Contents: Unraveling the Complexities of AI in Marketing Sphere Fully understanding artificial intelligence (AI) and its application in marketing is fundamental in anticipating the future trajectory of marketing technology. AI in marketing is more than a buzzword. AI encompasses the utilization […]

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Silverlight Digital Celebrates Recognition on MM+M’s Agency 100 Report for Seventh Consecutive Year

Silverlight Digital celebrates its seventh consecutive year of recognition in MM+M’s prestigious Agency 100 Report, solidifying its position as one of the top healthcare and pharamaceutical media agencies. With an impressive 58% increase in revenue, the company’s exceptional performance propelled them six spots higher to secure the 77th position on the list. The MM&M 100 […]

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CTV Advertising

Pharma’s Top 3 Advantages of CTV Advertising

According to MediaPost, 98% of US households were reachable on Connected TV (CTV) by the end of 2022. PharmaVoice suggests there’s no denying that streaming has become a pervasive part of culture and consumption in the past decade. It will no doubt become one of the strongest avenues of advertising for the pharma industry. Despite widespread adoption […]

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Our Top 5 Takeaways from the Pharma CX Summit

Last month, Silverlight Digital’s CEO, Lori Goldberg had the opportunity to attend and participate at the Pharma CX Summit in Princeton, NJ with many large and small pharmaceutical brands in attendance. It was two days full of content and insights from key leaders in the industry. Here are our top five takeaways. Top Five Takeaways from Pharma […]

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The Good, the Bad, the Solution, and the Reality in a Third-Party Cookies Free Pharmaceutical Advertising Future

Only 41% of companies have prepared for a future without third-party cookies. For almost 60%, it is still the cornerstone of their advertising strategy. Leaving the majority of marketing practitioners unprepared. In today’s digitalized world, customer expectations of brands and companies are high. Improving the experience they have throughout the decision and buying process is […]

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2023 Google Premier Partner Announcement

Silverlight Digital is thrilled to announce we are once again a Google Premier Partner for 2023. This means we’re in the country’s top 3% of participating agency partners (once again). Google awards Premier Partner status based on in-house experts’ ability to maximize campaign performance for their accounts. For premier status, agencies must drive client growth […]

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Netflix’s Ad-Supported Tier:
A New Channel for Ads

As many advertisers kick off planning for their 2023 campaigns, a tantalizing new platform is emerging from the leader in streaming video content. In an effort to offset their recent plateau and saturation point in total subscribers, Netflix is embarking on a new and different way to grow its business in a challenging environment. Brands […]

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