New York, NY – June 11, 2025 – Silverlight Digital, an independent healthcare and pharmaceutical media agency, is proud to announce its inclusion on the MM+M Agency 100 for the ninth consecutive year. This honor recognizes North America’s top healthcare marketing agencies and celebrates excellence in strategic vision, innovation, and growth. Silverlight Digital’s revenue grew […]
Beth Ventura Joins as Strategy Director, Bringing Deep Healthcare and Pharma Expertise New York, NY – Silverlight Digital, an independent media buying agency specializing in healthcare and pharmaceutical advertising, is proud to announce the launch of its new strategy division, Silverlight Strategy Advisors. This expansion reflects Silverlight Digital’s commitment to providing clients with a more […]
The healthcare marketing landscape is rapidly evolving, shaped by AI advancements, regulatory complexities, and shifting consumer expectations. While mergers like Omnicom buying rival Interpublic Group (IPG) consolidate large holding companies, independent media agencies thrive by offering personalized expertise and nimble, results-driven solutions. These boutique firms—often more agile and innovative—are leading the charge with flexible, client-centric […]
Connected Television (CTV) has emerged as a transformative force in the advertising landscape, altering how brands interact with consumers and reshaping the entire industry. In an age where digital convergence is paramount, CTV stands out, offering a dynamic and engaging platform that blends the traditional television experience with the precision of digital advertising. It’s high […]
APNews – New York, NY — July 23, 2024 — Silverlight Digital is thrilled to announce that we have been named a finalist for the MM+M Rare Disease Agency of the Year award. This recognition, part of the 2024 MM+M Awards, celebrates our commitment to excellence in healthcare-focused digital media and our meaningful work within […]
Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to formulate pharmaceutical marketing strategies for your brand or product. Your strategy would inevitably move the company forward and positively impact customers, shareholders, and your patient group. This opportunity can make […]
Silverlight Digital, known for its unwavering dedication to digital media, is celebrating another year as a featured front runner in the medical marketing industry on the 2024 MM+M Agency 100. However, in recent years, another distinguishing factor has emerged as a driving force behind our company’s growth: our commitment to working with challenger brands—the Davids […]
Recently, Silverlight Digital’s CEO, Lori Goldberg had the opportunity to moderate a panel at PharmaCX on HCP day. Industry experts, Ryan Dunkerley, Senior Manager, Omnichannel Marketing, of Chiesi USA, and Katie Swolfs, VP of Commercial Strategy, Analytics & Insights, of LEO Pharma, shed light on the impact of organic and paid media on the healthcare […]
AI can and will change how we develop media, but it needs human guidance and regulation to keep creativity alive. The media landscape is transforming at the hands of artificial intelligence (AI). Tools that can generate personalized content at unprecedented speeds have become integral parts of modern media strategies. This shift prompts important questions about […]
In the ever-changing world of digital marketing, staying ahead of the curve is critical for healthcare brands looking to effectively reach Patient X. With the impending demise of third-party cookies, marketers must adapt to continue connecting with prospective patients in impactful ways. This comprehensive guide will investigate the challenges of the cookieless future and provide […]