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When the Internet Attacks

Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. In the angry aftermath of Amazon’s big Prime Day sales event, the internet’s support of the ecommerce giant turned from #PrimeDay to #PrimeDayFail. Consumers felt disappointed as Amazon’s big ticket electronics sold out quickly and late-to-the-table shoppers were offered garage sale leftovers such as discounted Pop Tarts, […]

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Marketing Analytics: What Your Web Traffic Says About Your Business

Silverlight Digital CEO, Lori Goldberg writes for Econsultancy.com In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print. However, merely collecting the data can be overwhelming unless a marketing anthropologist can cut through the clutter and […]

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A Brief Guide to Viewability for Digital Advertisers

Silverlight Digital CEO, Lori Goldberg writes for iMediaConnection.com. Do advertisers pay for ads that are never seen by consumers? Typically, the answer could be “yes”. Digital advertising, like radio, TV and print is somewhat based on the ad’s “opportunity to be seen” by consumers. Just as a radio listener may turn down the volume during […]

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Surprising Ways To Ruin Your Digital Advertising Strategy

Silverlight Digital CEO, Lori Goldberg writes for MediaPost. What are you doing to ruin your digital advertising strategy? We’ve outlined a few common mistakes advertisers make in our new column on MediaPost. Below is an excerpt , but you can read the whole story here. Clearly define campaign goals and fund accordingly The analytics available […]

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Three baseball strategies that will help you win in business

Written by Silverlight Digital CEO Lori Goldberg for Econsultancy: “Baseball is like church. Many attend but few understand” as baseball great Leo Durocher famously said. While spring training gets underway, let’s explore how three little-understood strategies of baseball have major league applications in winning at business. Stealing second Stealing second is a high-risk maneuver that […]

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How Silverlight Digital Fights Fraud on Your Behalf

Advertising Fraud is a term that is used to describe a wide variety of destructive behaviors in digital advertising, but also in traditional advertising as well. Because digital advertising is acutely measureable, there has commonly been intent to fake the data through non-human ad views, fraudulent clicks to ads, cookie stuffing and non-viewable ads. Unfortunately, […]

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6 ways to maximize limited ad budgets

  Silverlight Digital CEO, Lori Goldberg writes for iMediaConnection.com.For businesses spending under a few million dollars in annual digital advertising, there are plenty of good deals and tips on how to optimize your dollars. However, you’re likely competing with larger brands in your space that have far greater spending capabilities. Take back a little market […]

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Gearing up for New York Times Travel Show

As we gear up for The New York Times Travel Show (January 23rd -25th at Javits) we want to share with you some new travel data from our friends at Expedia Media Solutions (Expedia’s Ad Sales unit): • The fastest growth will come from social and video commercial channels. • In 2013, the number of […]

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5 reasons technology doesn’t have all the answers

The new price of technology is 99 cents. It’s a disposable price, yet a major barrier to entry for many consumers in today’s app stores. Mobile app developers are the new pioneers and inevitably, upon creation of their latest app, they will sit in a conference room with their investors and marketers and ask themselves, […]

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Mobile Ad Spending Surges with Social Media Growth

The decades of dominance experienced by print and television advertising were an anomaly- particularly among newspapers and magazines– that no other medium will likely experience in our time. Digital advertising finally unseated print in collective, US ad spending in 2012, with television remaining as top dog in ad revenue. But if you blink, you might […]

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