Programmatic Advertising Strategy | Silverlight Trading Desk

Programmatic Advertising

Silverlight Trading Desk

Advertising services built from the ground up

With Silverlight Digital’s in-house trading desk, you can harness the power of cost-effective, targeted advertising that stands out in the market

We specialize in reaching niche patient and healthcare provider audiences through our in-house trading desk and custom programmatic advertising solutions. Our automated media buying, powered by advanced marketing tech, is dedicated to boosting your reach, engagement, and brand awareness. It gives your campaigns access to vast first- and third-party data.

Your goals and agreed-upon KPIs become our goals, guiding our tailored media strategy to set your brand up for success. Reach out today to discuss your programmatic display or video advertising needs.

Let's strategize

  • Managed in-house programmatic advertisingWe will work as an extension of your team to leverage our programmatic and aggregate data to make intelligent omnichannel buying decisions with continuous, turnkey optimization. You’ll get best-in-class service with our hands-on keyboard team while they drive results with a tailored plan to reach your target audiences.
  • Omnichannel media for healthcare and pharmaceutical audiences Reach your audiences via multiple channels and engage with them to maximize the chance of conversion. We offer access to various formats and channels—broadening the reach of your messaging. Our in-house expertise and cutting-edge technologies are not limited to a single sector. We're adept at tailoring our solutions to suit the unique needs of brands and agencies across various industries. However, our true specialization lies in helping brands and companies effectively engage their target audiences with omnichannel media solutions.

Our Programmatic Advertising Solutions

Wherever your target HCPs or patients consume information and entertainment, we will reach them with relevant and engaging messages delivered at the right time. Our tailored approach to programmatic advertising solutions leverages the potential of multiple channels and provides cost savings through our real-time bidding.  

Programmatic advertising through Silverlight Trading Desk

Standard display

Make a bold statement with above-the-fold ads that appear on websites across every type of internet-connected device. 

Rich media

Maximize the impact of your advertising with rich media options that prioritize functionality and placement. 

Online video

Connect with audiences on a deeper, more personal level with programmatic ads that are served before, during, and after online videos. 

digital out of home programmatic advertising

Digital out-of-home (DOOH)

Reach your audiences in transport hubs, shopping malls, sporting venues, and any public space that is conducive to digital advertising technologies. 

In-game advertising

Leverage the growing advertising potential of online gaming by making your brand part of the gameplay experience—through video and carefully positioned static ads.

native programmatic advertising

Native advertising

Integrate your advertising messages into various devices and platforms with native options that don’t detract from the user’s experience.  

Contact us to discuss our custom
programmatic advertising solutions

We offer fully customizable programmatic advertising services that guarantee transparency, premium positioning, and protection for your brand. To learn more, contact us today to discuss your specific requirements.