Google’s decision to phase out third-party cookies by 2023 has raised concerns among healthcare marketers regarding the future of digital advertising. The healthcare industry will face unique challenges in targeting healthcare providers (HCPs) without the support of third-party cookies. The removal of these cookies particularly impacts remarketing campaigns and audience data analysis. Despite these hurdles,...Read More
A Deep Dive into Google Marketing Live 2023 and AI in Marketing Table of Contents: Unraveling the Complexities of AI in the Marketing Sphere Breakthroughs and Opportunities: Diving into Google Marketing Live 2023 Envisioning the Road Ahead: The Long-Term Influence of AI on Marketing In Summary and Looking Forward FAQ Unraveling the Complexities of AI...Read More
Silverlight Digital celebrates its seventh consecutive year of recognition in MM+M’s prestigious Agency 100 Report, solidifying its position as one of the top healthcare and pharamaceutical media agencies. With an impressive 58% increase in revenue, the company’s exceptional performance propelled them six spots higher to secure the 77th position on the list. The MM&M 100...Read More
According to MediaPost, 98% of US households were reachable on Connected TV (CTV) by the end of 2022. PharmaVoice suggests there’s no denying that streaming has become a pervasive part of culture and consumption in the past decade. It will no doubt become one of the strongest avenues of advertising for the pharma industry. Despite widespread adoption...Read More
Last month, Silverlight Digital’s CEO, Lori Goldberg had the opportunity to attend and participate at the Pharma CX Summit in Princeton, NJ with many large and small pharmaceutical brands in attendance. It was two days full of content and insights from key leaders in the industry. Here are our top five takeaways. Top Five Takeaways from Pharma...Read More
Only 41% of companies have prepared for a future without third-party cookies. For almost 60%, it is still the cornerstone of their advertising strategy. Leaving the majority of marketing practitioners unprepared. In today’s digitalized world, customer expectations of brands and companies are high. Improving the experience they have throughout the decision and buying process is...Read More
The pandemic transformed the workplace of healthcare providers (HCPs) and other professionals across the board by primarily accelerating the integration of technology in the workplace. Because of this, the way HCPs interact and collaborate with one another has changed, and with that, the methods in which advertisers can target and reach doctors on social media...Read More
As many advertisers kick off planning for their 2023 campaigns, a tantalizing new platform is emerging from the leader in streaming video content. In an effort to offset their recent plateau and saturation point in total subscribers, Netflix is embarking on a new and different way to grow its business in a challenging environment. Brands...Read More
The definition of audience targeting is exactly what it sounds like. It’s the practice of using data to put consumers in groups (or segments) by demographics or interests to find the right person on the right device at the right moment. It helps companies get their products in front of people who may be interested...Read More
Before there was any indication of an impending global pandemic, eMarketer was forecasting a 17% increase in US digital ad spending for 2020. The net impact of the pandemic ended the year with a 1.7% increase instead, claims eMarketer in its end-of-year summary. It could have been much worse; however, social distancing and the closing of...Read More
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