Silverlight Strategy Advisors - Silverlight Digital - Media Buying Agency

Silverlight Strategy Advisors

Introducing Silverlight Strategy Advisors—our new strategic consulting division. We’re expanding our services to deliver seamless, end-to-end marketing solutions. Our strategy team is dedicated to understanding your goals and challenges, ensuring every media dollar drives meaningful growth and measurable success.

Why Smart Marketers Need Strategic Consulting

For many, media investments represent a significant portion of the annual budget, often raising important questions. With proven insights and data-driven recommendations, a strong marketing strategy provides the answers you need.

Provides Data-Driven​ ROI Evidence

Defines what key metrics (awareness, engagement, conversion) deliver results back to strategic initiatives

A Competitive​ Necessity

Discovers the opportunities for the brand in the marketplace to stand out and how to gain market share

Optimization of​ Resources

Prevents wasteful and ad-hoc spending by reducing redundancy and improving efficiency

Mitigates​ Risk​

Illustrates how to avoid costly mistakes by defining a measured, strategic approach rather than random tactics

Long-Term​ Benefits​

Establishes market position and creates sustainable customer relationships​

Goal-Centric ​Results

Outlines the objectives and tactics that will best meet corporate goals​

How to Know if Your Strategy is Not Working​

  • Lack of measurable results​
  • Poor audience engagement​
  • Wrong target reached​
  • Inconsistent messaging​
  • Resistance to change​
  • Brand visibility issues​

Our Approach

Our strategic advisors follow a proven four-point process to deliver a full suite of strategy services. Whether you’re launching a new brand, refining an existing plan, or optimizing measurement, our team becomes an extension of yours—offering focused, data-driven strategies designed to not only meet but exceed your goals.

Analyze​

  • Design goals, objectives, strategies and tactics​
  • Discover audience insights and unmet needs​
  • Explore competitive market and SOV ranking​
  • Confirm and plan against budget and resource allocations​
  • Define external research needs​
  • Outline measurement needs/define KPIs​

Align

  • Translate marketing strategy into media and creative strategies
  • Align with internal teams on strategy and provide insights for consistency
  • Plan budget at a high level for internal teams/agency partners to execute within
  • Define measurement reporting approach and identify data input sources, data owners and reporting cadence

Activate

  • Monitor plan execution for:
    • Reach and Frequency minimums
    • Messaging effectiveness
    • Audience engagement
  • Report and analyze plan metrics
  • Communicate plan results and insights with internal teams

Accelerate​

  • Refine plan to partners/channels that reach or exceed goals
  • Remove under performing partners
  • Examine messaging to prevent creative wear out
  • Verify ROI and goals achieved
  • Implement plan optimizations and insights for future planning and campaigns

Ready to Speak with a Strategic Advisor?

How We Fit Within Your Team

Silverlight Strategy Advisors fit seamlessly within existing partners, internally and externally. Our goals are to:

  • Advocate on behalf of the audience
  • Champion the brand message and execution, delivering consistency
  • Become the hub to define needs, resources and direction that supports strategic direction
  • Supplement brand teams to expand existing team knowledge, resources and insights
  • Ensure teams are collaborating effectively to meet a shared goal
  • Align with internal teams (research, analytics, sales force, executive team, etc.) to gain shared outcomes
  • Not interested in removing or replacing partners