Whether delivering B2B advertising for financial service providers and investors or communicating directly with consumers, we approach every project with a fresh perspective.
With our team’s extensive experience and expertise, we collaborate with financial services, FinTech, and investment companies to strategically position your brand in front of the right decision-makers. Our digital media professionals have a proven track record of maximizing exposure for investor relations clients and brands in the banking, insurance, advisory, and wealth management sectors.
To deliver maximum ROI, we use niche targeting and segment businesses and consumers according to your ideal personas. Then we track how these audiences engage with your site and optimize your media investment to the highest conversion rates.
Partner with us and enjoy a tailored approach to digital media that will reach the companies and consumers most likely to engage with your financial services.
We offer a concept-to-completion service that adapts to your goals, priorities, and budget. Our in-house trading desk and suite of cutting-edge technologies will enhance your marketing efforts by ensuring your dollars are spent efficiently and effectively.
Through our Google Premier Partnership and our data-driven approach, we will help you find the businesses or consumers most likely to be interested in your financial services.
Our service is built on a foundation of deep understanding of the financial services industry, its products, and the motivations that drive people to seek them. This expertise ensures that we can effectively connect your brand with your target audience.
Once we understand your audience and the best way to engage with it, we will craft a unique, omnichannel media strategy that will grab their attention. This strategy maximizes the exposure of your brand and message while ensuring that your budget and goals are our top priority.
Our approach is not one-size-fits-all. We understand that your needs are unique, and we are committed to providing a customized solution that includes a range of services such as SEM, online video, CTV and TV advertising, print, audio, and social media. Our goal is to maximize your reach and results, ensuring that every aspect of our strategy is tailored to your specific goals and budget.
We take the time to understand the financial services we are marketing. We dive deeply into your business and function as an extension of your marketing team. This is the only way to ensure we understand the people and organizations who might be receptive to your messaging.
Over the years, we have successfully reached entrepreneurs, C-level executives, wealthy individuals, investors, banking institutions, small business owners, and multinational financial service providers.
Our services are in high demand, and for good reason. We know an EFT from an ETF. We deliver optimal results for your media investment thanks to our deep understanding of the industry and the digital advertising landscape. This expertise sets us apart and makes us a reliable partner for your marketing needs.
Our Media Planning and Account Management teams are all fully integrated to target your desired audience. We make advertising media recommendations designed to deliver your advertising message in the most efficient, cost-effective, and measurable method possible. This approach includes assistive technologies such as our programmatic trading desk, artificial intelligence, and an industry-leading tech stack.
Silverlight Digital takes advantage of all types of media placements to make sure we are getting your message in front of your target audience from contextually targeted display ads to audience-based social ads to customized placements created just for you. In addition, Silverlight Digital can recommend tailored placements based on the audience’s demographics, online behavior, or location and use tools to retarget people who have shown interest by visiting a site.
The Silverlight Digital Trading Desk is able to tap into an enormous amount of data for buying media programmatically and targeting any number of the data segments that are available to us. We can also incorporate your first-party data for maximum effectiveness.
Silverlight Digital utilizes Double Click Campaign Manager, Media Math, and Google Analytics to track performance. All three are in-house and not outsourced as a managed service. We collaborate with our client and all stakeholders to determine goals and objectives as well as priorities. This is a critical step in the process to align on measuring success and what we are ultimately optimizing towards. We track time spent on site, what content they are viewing, how long they are engaged with your content and what actions they took. Ultimately, we want to map this back to new clients and corporate buyers. We are relentless about optimization and spend every dollar as if it’s our own.
We are relentless about lowering Customer Acquisition Costs (CACs) and spend every dollar as if it’s our own. To succeed at this, we set aggressive benchmarks and performance metrics to drive trends upwards, use data-driven insights to align targeting data and messaging, constantly optimize campaigns against data collected, and regularly report with accompanying analysis.
This ensures that we take advantage of the highest-performing tactics, technology, and partners at any time.
We strive to provide a detailed strategic analysis to explain the “why” behind the data, identifying performance trends and proposing integrated changes to the media mix with an eye on reaching overall client goals. We will explain ongoing optimization activity, offering tests based on data-informed hypotheses. Data is analyzed at the click level, but the quality of creative performance and post-click activity is also considered.
With complete transparency, data is shared by specific publisher placements and providers (audience and contextual) through our Trading Desk.
Reporting is provided every month. Reports include KPI goals (drive site traffic or online purchases) or other primary and secondary KPI actions and a break-out of how each placement delivers against goals.
Contextual targeting is a method of personalized advertising that enables your ads to appear on Websites or alongside content that is relevant to the interests of your audience.
We can target custom audiences using first-party CRM data that is imported into ad platforms. Ads will target CRM contacts on the Web and in social media.
Ad campaign targets a behavioral audience who has already visited your website. The campaign shows a visual reminder ad to encourage repeat visits to the site.
A behavioral audience is created that identifies users who behave online in a similar manner to your target audience. These look-a-likes audiences are targeted with the campaign.
We combine multiple data factors by building a target set of buyers likely to exhibit the conditions related to client profile. The campaign targets this audience.
We target users by mobile device type, location of their mobile device, and proximity of the device to a service location, event, or geographic location.
