TV Advertising Experts | Silverlight Digital

TV Advertising

Data-driven TV advertising solutions tailored to your needs

We specialize in helping healthcare companies and agencies reach their target audiences through customized TV advertising solutions

 

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The way we consume television content is constantly changing. That’s why we’re always looking for ways to stay ahead of the curve in an effort to efficiently reach target audiences. With our expertise and data-driven approach, you will be able to maximize the reach of your brand messaging and secure consistent returns on investment. 

There’s huge potential for targeted advertising through Connected Television (CTV) channels—that’s television that’s directly connected to the internet. CTV advertising represents the future of television advertising, but we understand that there’s still a place for traditional TV. To ensure we get the right message to the right people—at precisely the right time—we develop hybrid solutions to ensure every opportunity for brand exposure is fully leveraged. 

Our approach to TV and CTV advertising goes way beyond the simple targeting of demographics and programs. We embrace data-led solutions, such as programmatic display and sponsored content, to ensure we’re making the kind of buying and planning decisions that deliver tangible returns. 

To learn more about our approach to TV and CTV advertising, reach out for an initial consultation.

Our fully customizable TV advertising solutions

We are at the forefront of the latest advances in television technologies. From traditional broadcast TV to cutting-edge CTV platforms, we apply a data-led approach to outreach that prioritizes your business goals.

  • CTV advertisingConnected TV (CTV) allows you to target specific audiences according to contextual cues such as the content category and channel. We can develop custom strategies to ensure your advertising dollars are spent on audiences that are likely to engage with your messages.
  • OLV advertisingOnline video advertising (OLV) gives you the opportunity to create a dynamic advertising and marketing strategy that engages with your target audiences across multiple digital platforms and devices. We work with video-sharing platforms, social media platforms, and popular websites to maximize the reach of our clients’ messaging.
  • OTT advertisingOver-the-top (OTT) advertising targets consumers who stream their content directly over the internet. Using advanced data analytics, we optimize ad placements to maximize ROI and brand awareness.
  • Traditional TV advertisingWhile online TV is the future, a huge proportion of the population still consumes the bulk of its television content via cable and satellite platforms. We create powerful media planning strategies for mass market outreach by leveraging our extensive knowledge of linear TV advertising.

Why choose us at your CTV media agency?

Here at Silverlight Digital, we always take a fresh approach to new TV advertising solutions. We take the time to understand your brand, products, operations, and target audience before tailoring omnichannel strategies designed to resonate with the people most likely to engage.

Contextual CTV approach

Maximize audience engagement through cues related to contextual triggers such as content category, the channel, and the time of day.

Detailed reporting

See your advertising dollars at work. We provide highly detailed and itemized reports that demonstrate how your marketing strategies are performing. 

Multiple device attribution

Assess engagements across all devices to gauge how your CTV ad strategy is performing. We take a proactive approach to ensure advertising resources are maximizing ROI.

Retargeting strategies

With our expertise and experience, create an omnichannel strategy that retargets CTV viewers with alternative formats and approaches.

Revolutionize your TV advertising strategies

We will work as an extension of your team to ensure every advertising dollar you spend delivers meaningful consumer engagements—growing your sales and increasing awareness of your brand. We may be small, but we’re far greater than the sum of our parts. For a personalized TV advertising solution created by people who have the best interests of your brand or agency at heart, contact us today to discuss your marketing requirements.