Last month, Silverlight Digital’s CEO, Lori Goldberg had the opportunity to attend and participate at the Pharma CX Summit in Princeton, NJ with many large and small pharmaceutical brands in attendance. It was two days full of content and insights from key leaders in the industry. Here are our top five takeaways. Top Five Takeaways from Pharma...Read More
Silverlight Digital is thrilled to announce we are once again a Google Premier Partner for 2023. This means we’re in the country’s top 3% of participating agency partners (once again). Google awards Premier Partner status based on in-house experts’ ability to maximize campaign performance for their accounts. For premier status, agencies must drive client growth...Read More
At the recent BioPharma eMarketing Summit in San Diego, Silverlight Digital’s Lori Goldberg and Michael Ackerman treated the capacity crowd to an interactive workshop – we called it a Crash Course in Digital Media. In unpacking everything shared and learned at the workshop, we’ve put the highlights in this blog to recap for those that...Read More
Join Silverlight Digital’s CEO Lori Goldberg as she hosts a special workshop kicking-off the 2019 BioPharma eMarketing Summit in San Diego. Date: May 13, 2019 San Diego Marriot La Jolla San Diego, CA Use Coupon Code SILVERLIGHT100 for a $100 discount. Early-Bird Sign-Up: Register before 28th March, 2019 & SAVE $500 Paradigms at War: A Crash Course...Read More
I want to give a special thanks to my friends and colleagues in the healthcare and pharma community that came to Google NYC last week – some from as far away as California – to attend Silverlight Digital’s 3rd annual Pulse digital marketing event. What did we learn? Here’s a quick recap: YouTube has changed the traditional...Read More
Michael Ackerman was representing Silverlight Digital at this week’s Digital Health Coalition Summit in New Jersey. If you were unable to attend – no worries, Michael’s got you covered as usual with musings, notes and things overheard at the event: EHR Patient adherence can play a roll ($300 billion in lost business a year) Need...Read More
The Modern Marketing Summit (#MMS18) featured exciting speakers and panels that looked into the future to discuss the next steps in the industry. Topics ranged from current and future trends, content marketing and how to make meaningful connections with your advertising, the future of programmatic, and women in the industry. In particular, two standout sessions...Read More
Silverlight Digital has been named as one of the top 100 healthcare agencies by MM&M in its July Agency Issue, making its debut on the annual roundup. The industry ranking gives pharmaceutical and healthcare marketers a guide to marketing and advertising strategy leaders. Silverlight Digital is one of the few privately held boutique agencies on...Read More
Silverlight’s CEO Lori Goldberg and client André Rojer of the Curaçao Tourist Board shared the stage at AdTech New York, talking travel and digital advertising in a context of programmatic’s surging influence on creative and strategy. In case you missed it, below is a summary of key takeaways from their panel discussion, titled “Going Programmatic:...Read More
Google and Silverlight Digital partnered last week to host the first in a series of events planned by the two companies to provide focus on evolving digital advertising strategies in key markets. First up: Pharmaceutical and Healthcare. Forty-five leaders from New York’s Pharmaceutical and Healthcare digital advertising community were in attendance for a unique half-day...Read More
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