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The Skinny on Google Marketing Live 2022 for Brand Advertising

Over one billion consumers turn to Google Search and YouTube each day for help with purchasing decisions. To meet the ever-evolving needs and the abilities of today’s consumer, Google continues to transform its offerings to advance brand advertising. On May 24, 2022, at their Marketing Live event, Google unveiled the latest updates to Google’s Ad Networks, […]

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Courting the anonymous in healthcare and pharma marketing

Our Web browsers cultivate our behavior and identity as online consumers and turn that into marketing data, used by advertisers wanting to target us with meaningful ads and offers. Advertising keeps the Web free (or mostly free). Privacy advocates have built tools to help protect consumers, such as Duck Duck Go and Firefox, which provide […]

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Silverlight Digital named an MM&M 100 Agency for 5th consecutive year

Citing a revenue jump of 22% to $13.1 million in 2020, Silverlight Digital is proud to have been recognized by MM&M Magazine among its list of top healthcare and pharmaceutical agencies. MM+M, first published in 1966 as Medical Marketing + Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant […]

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US Healthcare and Pharma helped boost digital ad spend in 2020

Before there was any indication of an impending global pandemic, eMarketer was forecasting a 17% increase in US digital ad spending for 2020. The net impact of the pandemic ended the year with a 1.7% increase instead, claims eMarketer in its end-of-year summary. It could have been much worse; however, social distancing and the closing of […]

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7 Search and Display Tips for Niche Products

If the web is a global marketplace, then why is nobody searching for the niche products you sell? Low volume can’t always be solved with more hair product. In terms of digital advertising, low volume will undermine most search engine marketing campaigns before they ever get off the ground. Before you get slapped with an […]

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MM&M Names Silverlight Digital to List of Top Agencies

MM&M (Media, Marketing & Media) today debuted its annual Agency 100 report on the top agencies in medical, marketing, and communications – including Silverlight Digital at #91 on the prestigious list. Covering everything from thousand-strong multinational companies to five-person creative boutiques, the Agency 100 remains the industry’s definitive guide to the agency landscape. The 2020 version of […]

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Advisory: Successful digital media pivots during COVID-19

As traditional pharma and healthcare marketing has been disrupted by social distancing and the response to COVID-19, our media team at Silverlight Digital has put our collective minds together to issue this advisory on successful pivots and new strategies. The most significant disruptions we’re seeing are around the cancellation of live events – pharmaceutical congresses […]

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