According to MediaPost, 98% of US households were reachable on Connected TV (CTV) by the end of 2022. PharmaVoice suggests there’s no denying that streaming has become a pervasive part of culture and consumption in the past decade. It will no doubt become one of the strongest avenues of advertising for the pharma industry. Despite widespread adoption […]
Last month, Silverlight Digital’s CEO, Lori Goldberg had the opportunity to attend and participate at the Pharma CX Summit in Princeton, NJ with many large and small pharmaceutical brands in attendance. It was two days full of content and insights from key leaders in the industry. Here are our top five takeaways. Top Five Takeaways from Pharma […]
Only 41% of companies have prepared for a future without third-party cookies. For almost 60%, it is still the cornerstone of their advertising strategy. Leaving the majority of marketing practitioners unprepared. In today’s digitalized world, customer expectations of brands and companies are high. Improving the experience they have throughout the decision and buying process is […]
Silverlight Digital is thrilled to announce we are once again a Google Premier Partner for 2023. This means we’re in the country’s top 3% of participating agency partners (once again). Google awards Premier Partner status based on in-house experts’ ability to maximize campaign performance for their accounts. For premier status, agencies must drive client growth […]
The pandemic transformed the workplace of healthcare providers (HCPs) and other professionals across the board by primarily accelerating the integration of technology in the workplace. Because of this, the way HCPs interact and collaborate with one another has changed, and with that, the methods in which advertisers can target and reach doctors on social media […]
As many advertisers kick off planning for their 2023 campaigns, a tantalizing new platform is emerging from the leader in streaming video content. In an effort to offset their recent plateau and saturation point in total subscribers, Netflix is embarking on a new and different way to grow its business in a challenging environment. Brands […]
As Netflix reaches a plateau and saturation point in total subscribers, the leading streamer is looking for new and different ways to grow its business in a challenging environment. Netflix currently has 220 million subscribers globally, but that number has declined by nearly 1 million subscribers in the most recent quarter (Q2 ’22). As growth […]
Over one billion consumers turn to Google Search and YouTube each day for help with purchasing decisions. To meet the ever-evolving needs and the abilities of today’s consumer, Google continues to transform its offerings to advance brand advertising. On May 24, 2022, at their Marketing Live event, Google unveiled the latest updates to Google’s Ad Networks, […]
The definition of audience targeting is exactly what it sounds like. It’s the practice of using data to put consumers in groups (or segments) by demographics or interests to find the right person on the right device at the right moment. It helps companies get their products in front of people who may be interested […]
Our Web browsers cultivate our behavior and identity as online consumers and turn that into marketing data, used by advertisers wanting to target us with meaningful ads and offers. Advertising keeps the Web free (or mostly free). Privacy advocates have built tools to help protect consumers, such as Duck Duck Go and Firefox, which provide […]