Silverlight Digital celebrates its seventh consecutive year of recognition in MM+M’s prestigious Agency 100 Report, solidifying its position as one of the top healthcare and pharamaceutical media agencies. With an impressive 58% increase in revenue, the company’s exceptional performance propelled them six spots higher to secure the 77th position on the list. The MM&M 100 list serves as the industry’s definitive guide to the agency landscape, encompassing a diverse range of companies, from small creative boutiques to multinational powerhouses.
MM+M provides an insightful write-up on Silverlight Digital, delving into key aspects such as revenue, company size, partnerships, and notable client engagements. Silverlight Digital’s Agency 100 profile offers a comprehensive overview of the agency’s accomplishments.
Silverlight Digital’s outstanding revenue growth from $17.9 million in 2021 to an impressive $28.2 million can be attributed to securing new clients with esteemed organizations including Aadi Bioscience, Inc, Prasco, and Octapharma. These esteemed partnerships complement an already impressive client roster, including Calliditas Therapeutics, Chiesi USA, Inc., Philips Healthcare and others.
CEO Lori Goldberg attributes a significant part of the company’s success to their commitment to simplicity. By prioritizing client needs and leveraging data-driven insights, Silverlight Digital ensures that decisions are based on concrete information. Goldberg emphasizes the importance of going beyond reaching target audiences and instead focusing on transforming data into actionable strategies.
SVP Michael Ackerman echoes this sentiment, highlighting the strategic work involved in optimizing media presence and search engine visibility. By collaborating closely with clients, Silverlight Digital aims to enhance website performance to achieve key performance indicators (#KPIs) effectively.
Silverlight Digital boasts a comprehensive range of capabilities, encompassing digital and omnichannel media strategy, media planning and buying, SEM, SEO, video, mobile, behavioral insights, analytics, influencing payers and point-of-care audiences, specialty journal publishers, social media, programmatic advertising, and more.
Capitalizing on its programmatic and aggregate campaign data, Silverlight Digital collaborates closely with brand managers and their agency counterparts to navigate the complex media landscape successfully. By employing an omnichannel approach, the agency helps clients make informed decisions and execute successful marketing campaigns with efficiency in mind.