Medical Legal Review

MLR certification (VACVA)

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Facebook Legal Medial Review 

Our biggest hurdles tend to come from getting ads and copy approved in time, particularly if all Facebook ads (including the weekly promotion ads, in this case) need to go through several layers of legal and regulatory approval. However, in the past we have been able to work through this by backing out of the due date into the time that we need everything submitted for approval, and then creating a larger buffer for any LMR issues that come up. We have found that this is very doable to work within so long as we are able to get all of the information we need very early and on a rolling basis, to ensure that we can create ads for internal approval long before any regulatory meetings. 

Google’s Review Process 
In addition to the Legal-Medical Review Process, Google applies its own measures to protect consumers and minimize instances of fraud or misleading advertisements. In some cases, they refuse to advertise certain products or services without exception. In other cases, they regulate messaging and restrict promotional claims. Some of the pharmaceutical and healthcare products and services included in Google review process are as follows: 

  • Over-the-counter medication
  • Prescription medication and information about prescription medication
  • Online and offline pharmacies
  • Pregnancy and fertility-related products and services
  • Medical services and procedures 
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