Silverlight Digital CEO, Lori Goldberg writes for EConsultancy. Programming an industry conference with quality speakers, relevant keynotes and bantering panelists is no easy task. The event’s producer must balance commerce and quality by allowing sponsors to buy their way into marque forums while also programming the event with diversity, rising stars, innovators and thoughtful opinion-makers....Read More
Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. In the angry aftermath of Amazon’s big Prime Day sales event, the internet’s support of the ecommerce giant turned from #PrimeDay to #PrimeDayFail. Consumers felt disappointed as Amazon’s big ticket electronics sold out quickly and late-to-the-table shoppers were offered garage sale leftovers such as discounted Pop Tarts,...Read More
Silverlight Digital CEO, Lori Goldberg writes for Econsultancy.com In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print. However, merely collecting the data can be overwhelming unless a marketing anthropologist can cut through the clutter and...Read More
Silverlight Digital CEO, Lori Goldberg writes for iMediaConnection.com. Do advertisers pay for ads that are never seen by consumers? Typically, the answer could be “yes”. Digital advertising, like radio, TV and print is somewhat based on the ad’s “opportunity to be seen” by consumers. Just as a radio listener may turn down the volume during...Read More
Silverlight Digital CEO, Lori Goldberg writes for MediaPost. What are you doing to ruin your digital advertising strategy? We’ve outlined a few common mistakes advertisers make in our new column on MediaPost. Below is an excerpt , but you can read the whole story here. Clearly define campaign goals and fund accordingly The analytics available...Read More
Written by Silverlight Digital CEO Lori Goldberg for Econsultancy: “Baseball is like church. Many attend but few understand” as baseball great Leo Durocher famously said. While spring training gets underway, let’s explore how three little-understood strategies of baseball have major league applications in winning at business. Stealing second Stealing second is a high-risk maneuver that...Read More
Advertising Fraud is a term that is used to describe a wide variety of destructive behaviors in digital advertising, but also in traditional advertising as well. Because digital advertising is acutely measureable, there has commonly been intent to fake the data through non-human ad views, fraudulent clicks to ads, cookie stuffing and non-viewable ads. Unfortunately,...Read More
Silverlight Digital CEO, Lori Goldberg writes for iMediaConnection.com.For businesses spending under a few million dollars in annual digital advertising, there are plenty of good deals and tips on how to optimize your dollars. However, you’re likely competing with larger brands in your space that have far greater spending capabilities. Take back a little market...Read More
The new price of technology is 99 cents. It’s a disposable price, yet a major barrier to entry for many consumers in today’s app stores. Mobile app developers are the new pioneers and inevitably, upon creation of their latest app, they will sit in a conference room with their investors and marketers and ask themselves,...Read More
Smart phones and tablets have users constantly in touch with friends via email, text messages and social media sites. Information is transmitted instantaneously at the click of a button and often shared by friends just as quickly. This digitally connected world provides is an unprecedented opportunity for advertisers to bring their brand to life in...Read More
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