Cyber security is something that is constantly on our mind here at Unit. This is because, according to Bloomberg, cyber security related issues costs companies around $400 Billion a year on average. One of the easiest ways to curb these losses in your business is to train your employees to create a more secure email...Read More

Beaumont Hospital is a large academic teaching hospital 5km north of Dublin City centre. They provide emergency and acute care services across 54 medical specialties to a local community of some 290,000 people, while employing over 3,000 staff. The Challenge An inefficient filing system at Beaumont hindered healthcare workers who needed to be able to...Read More

Berman Bedding, Inc. has been in business since 1912. But when this mattress manufacturer started producing medical pads in the 1950s, it realized the need for efficient technology solutions to keep its factories humming. Operations have changed drastically in the last 60 years, and when Berman President Robert Unger realized he couldn’t be the company’s...Read More

Small and medium-sized businesses (SMB) have to juggle many priorities and daily demands. Acquiring and retaining customers. Avoiding inefficiency. Delivering excellent customer service. Managing costs. Hiring employees. Meeting government regulations. Keeping current with industry trends. Technology can help SMBs streamline their processes, improve employee productivity, and maintain a competitive edge. But technology comes with its...Read More

Located in the rich fertile Golden Valleys of Munster, Dairygold has a long and proud history of producing quality-assured, sustainable gold standard cheese and dairy ingredients. With three imperative divisions that drive and support our farmers and business, Dairygold are able to offer clients and consumers full traceability, unrivalled quality and product excellence. The Challenge...Read More

Silverlight Digital was delighted to be among the sponsors of this year’s FutureTech Workshop by Medical, Media + Marketing. If you were unable to attend, Silverlight’s Michael Ackerman has got you covered with musings, notes and things overheard at the Philly event. Using Tech to Create an Emotional Connection with your Customer Jim Demaioribus, Chief...Read More

Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper. Eyeing the weather report, he moved a bin of black umbrellas to the front of the store, just inside the door where they could easily be seen by customers needing a quick respite...Read More

The Modern Marketing Summit (#MMS18) featured exciting speakers and panels that looked into the future to discuss the next steps in the industry. Topics ranged from current and future trends, content marketing and how to make meaningful connections with your advertising, the future of programmatic, and women in the industry. In particular, two standout sessions...Read More

Applied Clinical Trials Volume 27, Issue 3 The market viability of orphan drugs—pharmaceuticals targeting rare diseases and disorders—has gained significant traction in recent years, generally from the lack of competition and high financial rewards. However, the risk is significant and finding patients to monetize the investment makes it a precarious business. What we know for...Read More

Challenger brands have always existed, however, the label is new. But “challengers” are more than just an underdog category of brands trying harder to topple their market leader. Being a challenger brand is a markedly different approach to running a company. Like breakout brands, stalwart brands, startups and legacy brands, challenger brands must operate within...Read More