Mobile users are ready to act upon search results, offering advertisers clues on how to capture new customers Do you know what your consumers’ search habits are telling you? You don’t need to be a soothsayer to understand their priorities. In fact, they’re sharing what they want you to know through their search semantics, revealing...Read More

CEO Lori Goldberg writes for Econsultancy.  In 2016, 73% of advertisers’ total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention. While the nature of programmatic itself is to streamline and create efficiencies inside the buying process, marketers need to keep the most important piece of this...Read More

A Closer Look at Pharmaceutical Advertisers’ Gradual Shift to Digital Media Recently, pharmaceutical advertisers have inched their way into digital with online and mobile media spending estimated to reach nearly $2 billion in 2016, up 15.4% from the year before (eMarketer). By and large, they still cling to television where they spend roughly $3.7 billion...Read More

When strange, unseasonal weather rocks New York, those of us in the pharmaceutical advertising industry particularly take note. Normal weather patterns allows for predictable consumer behavior across many sectors. Recently, weather here and the rest of the world has been anything BUT predictable. Among the many environmental consequences of climate change, the pharmaceutical and healthcare...Read More

Emerging from a late season snow here in the northeast and looking towards the summer vacation season, travel and hospitality advertisers are taking note of climate changes that are impacting consumer travel decisions. Unusual weather patterns and changing consumer perceptions around the environmental impact of travel are influencing decisions on where to go and when1....Read More

(Silverlight Digital CEO Lori Goldberg writes for EConsultancy) The term SEO, which was allegedly first used in 1997, has long been used to describe a webmaster’s ability to edit a website’s design and code to favorably influence its rank on search engines. SEO strategies have included back-linking, title tags, page architecture, site maps and introduced us...Read More

Silverlight Digital’s CEO Lori Goldberg writes for eConsultancy Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology.Within the art comes a lot of human decision-making fueled by data, intuition, or speculation. Quality of data, degree of intuition and amount of speculation can determine a digital marketing campaign’s...Read More

Silverlight Digital CEO Lori Goldberg writes for iMediaConnection. Netflix’s original series, “Orange Is the New Black” — based on the book by Piper Kerman — is precedent-setting television, not only in challenging gender roles by telling the stories of women in prison, but in its clever, unscripted digital marketing strategy. Without the promotional power of...Read More

Silverlight Digital CEO, Lori Goldberg writes for EConsultancy. Programming an industry conference with quality speakers, relevant keynotes and bantering panelists is no easy task. The event’s producer must balance commerce and quality by allowing sponsors to buy their way into marque forums while also programming the event with diversity, rising stars, innovators and thoughtful opinion-makers....Read More

Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. In the angry aftermath of Amazon’s big Prime Day sales event, the internet’s support of the ecommerce giant turned from #PrimeDay to #PrimeDayFail. Consumers felt disappointed as Amazon’s big ticket electronics sold out quickly and late-to-the-table shoppers were offered garage sale leftovers such as discounted Pop Tarts,...Read More