Silverlight Digital CEO, Lori Goldberg writes for MediaPost. What are you doing to ruin your digital advertising strategy? We’ve outlined a few common mistakes advertisers make in our new column on MediaPost. Below is an excerpt , but you can read the whole story here. Clearly define campaign goals and fund accordingly The analytics available...Read More

Written by Silverlight Digital CEO Lori Goldberg for Econsultancy: “Baseball is like church. Many attend but few understand” as baseball great Leo Durocher famously said. While spring training gets underway, let’s explore how three little-understood strategies of baseball have major league applications in winning at business. Stealing second Stealing second is a high-risk maneuver that...Read More

Advertising Fraud is a term that is used to describe a wide variety of destructive behaviors in digital advertising, but also in traditional advertising as well. Because digital advertising is acutely measureable, there has commonly been intent to fake the data through non-human ad views, fraudulent clicks to ads, cookie stuffing and non-viewable ads. Unfortunately,...Read More

  Silverlight Digital CEO, Lori Goldberg writes for iMediaConnection.com.For businesses spending under a few million dollars in annual digital advertising, there are plenty of good deals and tips on how to optimize your dollars. However, you’re likely competing with larger brands in your space that have far greater spending capabilities. Take back a little market...Read More

As we gear up for The New York Times Travel Show (January 23rd -25th at Javits) we want to share with you some new travel data from our friends at Expedia Media Solutions (Expedia’s Ad Sales unit): • The fastest growth will come from social and video commercial channels. • In 2013, the number of...Read More

The new price of technology is 99 cents. It’s a disposable price, yet a major barrier to entry for many consumers in today’s app stores. Mobile app developers are the new pioneers and inevitably, upon creation of their latest app, they will sit in a conference room with their investors and marketers and ask themselves,...Read More

The decades of dominance experienced by print and television advertising were an anomaly- particularly among newspapers and magazines– that no other medium will likely experience in our time. Digital advertising finally unseated print in collective, US ad spending in 2012, with television remaining as top dog in ad revenue. But if you blink, you might...Read More

Smart phones and tablets have users constantly in touch with friends via email, text messages and social media sites. Information is transmitted instantaneously at the click of a button and often shared by friends just as quickly. This digitally connected world provides is an unprecedented opportunity for advertisers to bring their brand to life in...Read More