Silverlight + Google: Taking the Pulse of Digital in 2020

Written by Amy Turnquist March 5, 2020

Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the goal of helping others in the industry understand current digital trends and emerging best practices. Today, their Pulse 2020 conference has grown to a standing-room-only crowd, filling the most coveted conference room at Google in New York City.

Through their partnership with Google as a Premier Partner, Silverlight delivered a highly actionable, informative and insightful agenda at their annual conference last Thursday.

The Pharma Marketing Network was honored to have a seat in the room and we are even more pleased to have the opportunity to share some of the key takeaways from this event with our followers.

The conference kicked off with warm welcomes from Silverlight CEO, Lori Goldberg & Google’s Group Lead, Matan Ariel. Understanding that the goal of these events is not just learning but also connection, attendees were encouraged to get to know each other by sharing details about the therapeutic areas they have expertise in and produce a visual representation of how our collective experiences create a cohesive view of the patient.

In the first session, “Is there a Doctor in the House?”, Lori moderated a panel discussion with four practicing physicians to gain insight into their personal interactions with technology, and the corresponding opportunities available to digital marketers to engage with their target practitioners.
The panel included:

  • Dr. Richard Torbeck, MD, Dermatologic & Mohs Surgery
  • Dr. Maria Castaldi, MD, Breast Surgery
  • Dr. Judy Wenger, MD, Obstetrics & Gynecology
  • Dr. Kelly Powers, DPM, Podiatric Surgery

Have you been wondering whether physicians carry their phones with them throughout their workday and if so, what they search for? We have been too.

The consensus from this panel was that for these physicians, their phones and mobile devices are just as much a part of their daily routines as they are for the rest of us, but they play particularly important roles for health care providers.

Two key themes quickly emerged: mobile’s role in patient education and communication and quick, “on-the-run” research on drug dosing, administration and usage guidelines.

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