Google’s decision to phase out third-party cookies by 2023 has raised concerns among healthcare marketers regarding the future of digital advertising. The healthcare industry will face unique challenges in targeting healthcare providers (HCPs) without the support of third-party cookies. The removal of these cookies particularly impacts remarketing campaigns and audience data analysis. Despite these hurdles,...Read More
Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in response to the consumers’ desire to play a stronger role in managing their health. Meanwhile, advancements in medical science were providing life-altering innovations at an accelerated rhythm that would eventually out-pace...Read More
Medical professionals are busier than ever. With 47% of doctors owning their own business, it’s common to trade time with patients over managing their medical practices. Many experience a grueling workday that can involve managing employees, digesting an abundance of new medical research, updating medical records, considering insurance and billing options, and – according to...Read More
NEW YORK (July 9, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named to the exclusive MM&M 100 Agency List (Medical, Marketing & Media 100 Agency List) for the second year. The 2018 MM&M list is the most complete list of medical, healthcare and pharmaceutical agencies, identifying firms that demonstrate growing financial performance,...Read More
Silverlight Digital’s CEO Lori Goldberg writes for PM360. Roaming the aisles of a drug store, a woman ponders the products lining the shelves and moves from one aisle to the next, searching for something specific. There is nothing unusual about her manner of dress; she is professional and it’s evening so perhaps she has come...Read More
Healthcare agencies and brands are turning to digital media agencies to help navigate the complexities of multi-channel advertising. In our latest advisory, Silverlight Digital offers plain talk on the value of partnering with us – or any other qualified media partner. [gdlr_button href=”https://silverlightdigital.com/download-digital-remedy/” target=”_self” size=”medium” background=”light green” color=”#ffffff”]Request your copy[/gdlr_button] The advisory carefully explains benefits...Read More
Silverlight Digital has been named as one of the top 100 healthcare agencies by MM&M in its July Agency Issue, making its debut on the annual roundup. The industry ranking gives pharmaceutical and healthcare marketers a guide to marketing and advertising strategy leaders. Silverlight Digital is one of the few privately held boutique agencies on...Read More
Google and Silverlight Digital partnered last week to host the first in a series of events planned by the two companies to provide focus on evolving digital advertising strategies in key markets. First up: Pharmaceutical and Healthcare. Forty-five leaders from New York’s Pharmaceutical and Healthcare digital advertising community were in attendance for a unique half-day...Read More
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