New York, NY – June 11, 2025 – Silverlight Digital, an independent healthcare and pharmaceutical media agency, is proud to announce its inclusion on the MM+M Agency 100 for the ninth consecutive year. This honor recognizes North America’s top healthcare marketing agencies and celebrates excellence in strategic vision, innovation, and growth. Silverlight Digital’s revenue grew...Read More

Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to formulate pharmaceutical marketing strategies for your brand or product. Your strategy would inevitably move the company forward and positively impact customers, shareholders, and your patient group. This opportunity can make...Read More

Silverlight Digital is thrilled to announce we are once again a Google Premier Partner for 2023. This means we’re in the country’s top 3% of participating agency partners (once again). Google awards Premier Partner status based on in-house experts’ ability to maximize campaign performance for their accounts. For premier status, agencies must drive client growth...Read More

Over one billion consumers turn to Google Search and YouTube each day for help with purchasing decisions. To meet the ever-evolving needs and the abilities of today’s consumer, Google continues to transform its offerings to advance brand advertising. On May 24, 2022, at their Marketing Live event, Google unveiled the latest updates to Google’s Ad Networks,...Read More

Our Web browsers cultivate our behavior and identity as online consumers and turn that into marketing data, used by advertisers wanting to target us with meaningful ads and offers. Advertising keeps the Web free (or mostly free). Privacy advocates have built tools to help protect consumers, such as Duck Duck Go and Firefox, which provide...Read More

Citing a revenue jump of 22% to $13.1 million in 2020, Silverlight Digital is proud to have been recognized by MM&M Magazine among its list of top healthcare and pharmaceutical agencies. MM+M, first published in 1966 as Medical Marketing + Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant...Read More

By Lori Goldberg, CEO of Silverlight Digital The release of Apple’s iOS 14 signaled a new age in online privacy, as the world’s leading mobile operating systems took a hard stand on protecting users privacy. iOS 14 scaled back how advertisers could use cookies to track users online and allowing them to ‘opt out” of...Read More

NEW YORK – February 19, 2021 Silverlight Digital, a New York-based digital media agency, has promoted Ruth Nightengale to Vice President of Client Success. In this newly created position, Ruth will work with the agency’s digital, search, social media, and analytics teams to promote best practices and ensure a connection between campaign marketing goals and...Read More

Before there was any indication of an impending global pandemic, eMarketer was forecasting a 17% increase in US digital ad spending for 2020. The net impact of the pandemic ended the year with a 1.7% increase instead, claims eMarketer in its end-of-year summary. It could have been much worse; however, social distancing and the closing of...Read More

If the web is a global marketplace, then why is nobody searching for the niche products you sell? Low volume can’t always be solved with more hair product. In terms of digital advertising, low volume will undermine most search engine marketing campaigns before they ever get off the ground. Before you get slapped with an...Read More