Beaumont Hospital is a large academic teaching hospital 5km north of Dublin City centre. They provide emergency and acute care services across 54 medical specialties to a local community of some 290,000 people, while employing over 3,000 staff. The Challenge An inefficient filing system at Beaumont hindered healthcare workers who needed to be able to […]
Berman Bedding, Inc. has been in business since 1912. But when this mattress manufacturer started producing medical pads in the 1950s, it realized the need for efficient technology solutions to keep its factories humming. Operations have changed drastically in the last 60 years, and when Berman President Robert Unger realized he couldn’t be the company’s […]
Small and medium-sized businesses (SMB) have to juggle many priorities and daily demands. Acquiring and retaining customers. Avoiding inefficiency. Delivering excellent customer service. Managing costs. Hiring employees. Meeting government regulations. Keeping current with industry trends. Technology can help SMBs streamline their processes, improve employee productivity, and maintain a competitive edge. But technology comes with its […]
Located in the rich fertile Golden Valleys of Munster, Dairygold has a long and proud history of producing quality-assured, sustainable gold standard cheese and dairy ingredients. With three imperative divisions that drive and support our farmers and business, Dairygold are able to offer clients and consumers full traceability, unrivalled quality and product excellence. The Challenge […]
Silverlight Digital was delighted to be among the sponsors of this year’s FutureTech Workshop by Medical, Media + Marketing. If you were unable to attend, Silverlight’s Michael Ackerman has got you covered with musings, notes and things overheard at the Philly event. Using Tech to Create an Emotional Connection with your Customer Jim Demaioribus, Chief […]
Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper. Eyeing the weather report, he moved a bin of black umbrellas to the front of the store, just inside the door where they could easily be seen by customers needing a quick respite […]
The Modern Marketing Summit (#MMS18) featured exciting speakers and panels that looked into the future to discuss the next steps in the industry. Topics ranged from current and future trends, content marketing and how to make meaningful connections with your advertising, the future of programmatic, and women in the industry. In particular, two standout sessions […]
Applied Clinical Trials Volume 27, Issue 3 The market viability of orphan drugs—pharmaceuticals targeting rare diseases and disorders—has gained significant traction in recent years, generally from the lack of competition and high financial rewards. However, the risk is significant and finding patients to monetize the investment makes it a precarious business. What we know for […]
Challenger brands have always existed, however, the label is new. But “challengers” are more than just an underdog category of brands trying harder to topple their market leader. Being a challenger brand is a markedly different approach to running a company. Like breakout brands, stalwart brands, startups and legacy brands, challenger brands must operate within […]
Silverlight Digital CEO, Lori Goldberg writes for Healthcare Business Today. Social media is an anxiety producing endeavor for drug manufactures and healthcare providers, which is why so few even bother to enter this space. However, recent studies indicate that social media is on the move as the industry learns to adapt to vague FDA regulations […]