Written by Amy Turnquist March 5, 2020 Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the goal of helping others in the industry understand current digital trends and emerging best practices. Today, their Pulse 2020 conference has grown to a standing-room-only crowd, filling the...Read More

Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user’s perceived situation, time of day, location, and urgency. By incorporating this situational evidence, search engines provide the most relevant results, and targeted ads to match. In terms of digital pharmaceutical advertising, the...Read More

Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in response to the consumers’ desire to play a stronger role in managing their health. Meanwhile, advancements in medical science were providing life-altering innovations at an accelerated rhythm that would eventually out-pace...Read More

Silverlight Digital’s CEO Lori Goldberg writes for MobileMarketer. Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to connect with consumers. There are moments every day that we reach for our phones to see what’s going on. We find these moments when we’re in line at Starbucks, in...Read More

Silverlight Digital’s CEO Lori Goldberg writes for PM360. Roaming the aisles of a drug store, a woman ponders the products lining the shelves and moves from one aisle to the next, searching for something specific. There is nothing unusual about her manner of dress; she is professional and it’s evening so perhaps she has come...Read More

Beaumont Hospital is a large academic teaching hospital 5km north of Dublin City centre. They provide emergency and acute care services across 54 medical specialties to a local community of some 290,000 people, while employing over 3,000 staff. The Challenge An inefficient filing system at Beaumont hindered healthcare workers who needed to be able to...Read More

Berman Bedding, Inc. has been in business since 1912. But when this mattress manufacturer started producing medical pads in the 1950s, it realized the need for efficient technology solutions to keep its factories humming. Operations have changed drastically in the last 60 years, and when Berman President Robert Unger realized he couldn’t be the company’s...Read More

Small and medium-sized businesses (SMB) have to juggle many priorities and daily demands. Acquiring and retaining customers. Avoiding inefficiency. Delivering excellent customer service. Managing costs. Hiring employees. Meeting government regulations. Keeping current with industry trends. Technology can help SMBs streamline their processes, improve employee productivity, and maintain a competitive edge. But technology comes with its...Read More

Located in the rich fertile Golden Valleys of Munster, Dairygold has a long and proud history of producing quality-assured, sustainable gold standard cheese and dairy ingredients. With three imperative divisions that drive and support our farmers and business, Dairygold are able to offer clients and consumers full traceability, unrivalled quality and product excellence. The Challenge...Read More

Silverlight Digital was delighted to be among the sponsors of this year’s FutureTech Workshop by Medical, Media + Marketing. If you were unable to attend, Silverlight’s Michael Ackerman has got you covered with musings, notes and things overheard at the Philly event. Using Tech to Create an Emotional Connection with your Customer Jim Demaioribus, Chief...Read More