NEW YORK (October 22, 2015) Silverlight Digital, a boutique digital media agency in New York, announces today that CEO Lori Goldberg has been selected to speak at AdTech New York on November 5th at the Javits Center.
The panel, “Going Programmatic: In-House or Agency” will feature Lori and Silverlight Digital’s client, André Rojer, Marketing Manager for the Curaçao Tourist Board. The two will remark on the benefits and collaboration experienced while incorporating programmatic ad buying into Curaçao’s digital ad strategy and the advantages of Silverlight’s proficiency as the campaign’s managing agency.
Silverlight Digital is the agency of record for Curaçao since 2014, leading the Caribbean Island’s digital “Dare to Explore” (#daretoexplore) campaign. According to the latest data, the Curaçao Tourist Board saw a significant influx in visitor arrivals from North America, up 14% and 50% from the United States and Canada respectively. Combined, North American arrivals have increased 21% from last year, largely due to the new airlift from New York with JetBlue and from Toronto with Air Canada (Curaçao Tourist Board).
“Programmatic” is not only the latest buzzword in digital media, but also a source of significant confusion amongst industry insiders, advertisers, and brands who struggle to adapt. This new technology – which many associate with a stock exchange approach to buying and selling competitively priced ad space – is changing the rules of digital ad buying. In response, brands may choose to hire qualified programmatic agency partners or seek in-house experts to manage this latest evolution in media. This event at AdTech will feature a unique perspective on the topic and move to inform brands on the benefits of agency expertise.
Event: AdTech New York
Date: November 05, 2015
Location: The Javits Center: 655 West 34th Street, New York, NY
Time: 3:00 PM – 3:50 PM
Session Title: Going Programmatic: In-house or Agency
What was once only a consideration for large brand advertisers, now with simplified future interfaces, small advertisers now are considering whether to take their programmatic advertising in-house. This decision has many heavy factors to consider including evaluating internal competencies, manpower, and technology needs.
Home to more than 35 captivating beaches, a diverse heritage spanning 55 different cultures, a ‘live and let live’ attitude and unrivaled European architecture; Curaçao remains one of the most exceptional islands of the region. Its capital city, Willemstad – a UNESCO World Heritage site – with its iconic colorful Handelskade backdrop and roster of museums, monuments, flavorful restaurants and shopping, was selected in 2014 as one of USA Today’s 10 Best Caribbean Destinations. Curaçao’s natural beauty, pristine diving and snorkeling sites are a favorite with divers and adventure seekers, and its beaches and idyllic weather, situated on the outer fringes of the Hurricane Belt, has won it further accolade and recognition. Air service to Curaçao is available from the United States twice weekly on jetBlue, flying nonstop from New York’s JFK, and twice daily from MIA with American Airlines. American Airlines will also fly non-stop to Curaçao from Charlotte weekly beginning in December. From Canada, non-stop service is available from Toronto year-round with Air Canada on Fridays and seasonally from Montreal. Seasonal non-stop service from Canada runs via WestJet, Sunwing, and Transat (starting in December 2015).
ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace.