Google’s decision to phase out third-party cookies by 2023 has raised concerns among healthcare marketers regarding the future of digital advertising. The healthcare industry will face unique challenges in targeting healthcare providers (HCPs) without the support of third-party cookies. The removal of these cookies particularly impacts remarketing campaigns and audience data analysis. Despite these hurdles,...Read More
NEW YORK (August 10, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named a “finalist” by Medical, Marketing & Media (MM&M) in their annual, celebrated awards competition. Silverlight Digital is a finalist in two categories: Small Healthcare Agency and Young Marketer. MM&M is recognized as a leading publication and event producer in the...Read More
Mobile users are ready to act upon search results, offering advertisers clues on how to capture new customers Do you know what your consumers’ search habits are telling you? You don’t need to be a soothsayer to understand their priorities. In fact, they’re sharing what they want you to know through their search semantics, revealing...Read More
CEO Lori Goldberg writes for Econsultancy. When it comes to kicking off a digital campaign, most advertisers know the importance of setting strategic and well-thought-out goals. However, in practice, it is extremely common for agencies and advertisers to want to hit the ground running, and rush right into planning. We start all of our campaign...Read More
NEW YORK (August 25, 2016) Silverlight Digital is proud to announce that they have been named a Google Premier Partner, a highly selective qualification awarded to less than 3% of digital marketing agencies. The Google Premier Partner badge demonstrates Silverlight Digital has shown advanced knowledge in developing successful advertising campaigns, is a leading agency in delivering strong...Read More
Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection With this summer’s Olympics closed, we’ve watched records be set and broken, new talent emerge, and of course names like “Simone” brought into our living rooms. And like every Olympic year, we’ve seen advertisers and brands clamoring for a chance to display innovation and strategic thinking in...Read More
NEW YORK (October 22, 2015) Silverlight Digital, a boutique digital media agency in New York, announces today that CEO Lori Goldberg has been selected to speak at AdTech New York on November 5th at the Javits Center. The panel, “Going Programmatic: In-House or Agency” will feature Lori and Silverlight Digital’s client, André Rojer, Marketing Manager...Read More
Silverlight Digital CEO Lori Goldberg writes for iMediaConnection. Netflix’s original series, “Orange Is the New Black” — based on the book by Piper Kerman — is precedent-setting television, not only in challenging gender roles by telling the stories of women in prison, but in its clever, unscripted digital marketing strategy. Without the promotional power of...Read More
Silverlight Digital CEO, Lori Goldberg writes for Econsultancy.com In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print. However, merely collecting the data can be overwhelming unless a marketing anthropologist can cut through the clutter and...Read More
Silverlight Digital CEO, Lori Goldberg writes for MediaPost. What are you doing to ruin your digital advertising strategy? We’ve outlined a few common mistakes advertisers make in our new column on MediaPost. Below is an excerpt , but you can read the whole story here. Clearly define campaign goals and fund accordingly The analytics available...Read More
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