Blog - Page 7 of 10 - Silverlight Digital - Media Buying Agency

Blog

What Search Semantics Tell Pharma Marketers

Mobile users are ready to act upon search results, offering advertisers clues on how to capture new customers Do you know what your consumers’ search habits are telling you? You don’t need to be a soothsayer to understand their priorities. In fact, they’re sharing what they want you to know through their search semantics, revealing […]

Read More

Three Common Pitfalls in Programmatic Buying

CEO Lori Goldberg writes for Econsultancy.  In 2016, 73% of advertisers’ total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention. While the nature of programmatic itself is to streamline and create efficiencies inside the buying process, marketers need to keep the most important piece of this […]

Read More

Critical Question When Planning a Digital Campaign

CEO Lori Goldberg writes for Econsultancy.  When it comes to kicking off a digital campaign, most advertisers know the importance of setting strategic and well-thought-out goals. However, in practice, it is extremely common for agencies and advertisers to want to hit the ground running, and rush right into planning. We start all of our campaign […]

Read More

How Boutique Media Agencies Can Foster Women Leaders

Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection As the owner of a boutique media agency, I know the reality of leading a lean business often means leaner employee programs or perks. Smaller agencies don’t always have the budget or the bandwidth to create a specific program for women’s mentoring or to hire a […]

Read More

5 Tips for Successful Holiday Campaigns

Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection November and December traditionally drive 30 percent more online revenue than non-holiday months, with as many as 92 percent of holiday shoppers either researching or purchasing their gifts online. Here are strategies to keep in mind to ensure you close out the year with strong performance […]

Read More

Silverlight Digital is Proud to be Recognized as a Premier Google Partner

NEW YORK (August 25, 2016) Silverlight Digital is proud to announce that they have been named a Google Premier Partner, a highly selective qualification awarded to less than 3% of digital marketing agencies. The Google Premier Partner badge demonstrates Silverlight Digital has shown advanced knowledge in developing successful advertising campaigns, is a leading agency in delivering strong […]

Read More

What Brand Marketers can Learn from the Olympics

Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection With this summer’s Olympics closed, we’ve watched records be set and broken, new talent emerge, and of course names like “Simone” brought into our living rooms. And like every Olympic year, we’ve seen advertisers and brands clamoring for a chance to display innovation and strategic thinking in […]

Read More

Data Privacy in the Digital Healthcare

Silverlight Digital’s CEO Lori Goldberg writes for eConsultancy For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable. I use Fitbit religiously to track my steps, heart rate and sleep patterns. I combine Fitbit with data from MapMyRun and MapMyRide, apps that […]

Read More