Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection November and December traditionally drive 30 percent more online revenue than non-holiday months, with as many as 92 percent of holiday shoppers either researching or purchasing their gifts online. Here are strategies to keep in mind to ensure you close out the year with strong performance […]
NEW YORK (August 25, 2016) Silverlight Digital is proud to announce that they have been named a Google Premier Partner, a highly selective qualification awarded to less than 3% of digital marketing agencies. The Google Premier Partner badge demonstrates Silverlight Digital has shown advanced knowledge in developing successful advertising campaigns, is a leading agency in delivering strong […]
Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection With this summer’s Olympics closed, we’ve watched records be set and broken, new talent emerge, and of course names like “Simone” brought into our living rooms. And like every Olympic year, we’ve seen advertisers and brands clamoring for a chance to display innovation and strategic thinking in […]
Silverlight Digital’s CEO Lori Goldberg writes for eConsultancy For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable. I use Fitbit religiously to track my steps, heart rate and sleep patterns. I combine Fitbit with data from MapMyRun and MapMyRide, apps that […]
A Closer Look at Pharmaceutical Advertisers’ Gradual Shift to Digital Media Recently, pharmaceutical advertisers have inched their way into digital with online and mobile media spending estimated to reach nearly $2 billion in 2016, up 15.4% from the year before (eMarketer). By and large, they still cling to television where they spend roughly $3.7 billion […]
When strange, unseasonal weather rocks New York, those of us in the pharmaceutical advertising industry particularly take note. Normal weather patterns allows for predictable consumer behavior across many sectors. Recently, weather here and the rest of the world has been anything BUT predictable. Among the many environmental consequences of climate change, the pharmaceutical and healthcare […]
Emerging from a late season snow here in the northeast and looking towards the summer vacation season, travel and hospitality advertisers are taking note of climate changes that are impacting consumer travel decisions. Unusual weather patterns and changing consumer perceptions around the environmental impact of travel are influencing decisions on where to go and when1. […]
Silverlight’s CEO Lori Goldberg and client André Rojer of the Curaçao Tourist Board shared the stage at AdTech New York, talking travel and digital advertising in a context of programmatic’s surging influence on creative and strategy. In case you missed it, below is a summary of key takeaways from their panel discussion, titled “Going Programmatic: […]
Google and Silverlight Digital partnered last week to host the first in a series of events planned by the two companies to provide focus on evolving digital advertising strategies in key markets. First up: Pharmaceutical and Healthcare. Forty-five leaders from New York’s Pharmaceutical and Healthcare digital advertising community were in attendance for a unique half-day […]
(Silverlight Digital CEO Lori Goldberg writes for EConsultancy) The term SEO, which was allegedly first used in 1997, has long been used to describe a webmaster’s ability to edit a website’s design and code to favorably influence its rank on search engines. SEO strategies have included back-linking, title tags, page architecture, site maps and introduced us […]
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