For years, pharma launch success was judged by a single metric: performance in the first 12 months. That benchmark no longer reflects reality. Today’s commercial environment has fundamentally reshaped what launch success looks like. Payer control has intensified. Provider adoption is slower. Patients are more involved in treatment decisions — yet face greater access and...Read More

New York-based pharma and healthcare media agency earns 2026 Google Premier Partner status, ranking in the top 3% of U.S. partners. “Premier Partner status reflects our disciplined strategy, hands-on execution, and unwavering focus on delivering measurable growth and success for our clients.”— Ruth Nightengale, VP of Client Success at Silverlight Digital Silverlight Digital, a New...Read More

Speeding diagnosis, widening access, and never losing the human story Every year on February 28, Silverlight Digital joins the global community in marking Rare Disease Day as a moment to remember that behind every statistic is a person, a family, and a clock that’s already been running too long. At Silverlight Digital, that day isn’t just a date on the calendar. It’s a reminder of why...Read More

The Winter Olympics in Italy are more than a global sporting event. They are one of the few remaining moments that bring large, diverse audiences together in real time. For marketers, that kind of shared attention is rare. But Olympic advertising has evolved. It is no longer defined by a single broadcast placement. It now...Read More

New York, NY – June 11, 2025 – Silverlight Digital, an independent healthcare and pharmaceutical media agency, is proud to announce its inclusion on the MM+M Agency 100 for the ninth consecutive year. This honor recognizes North America’s top healthcare marketing agencies and celebrates excellence in strategic vision, innovation, and growth. Silverlight Digital’s revenue grew...Read More

Beth Ventura Joins as Strategy Director, Bringing Deep Healthcare and Pharma Expertise New York, NY – Silverlight Digital, an independent media buying agency specializing in healthcare and pharmaceutical advertising, is proud to announce the launch of its new strategy division, Silverlight Strategy Advisors. This expansion reflects Silverlight Digital’s commitment to providing clients with a more...Read More

APNews – New York, NY — July 23, 2024 — Silverlight Digital is thrilled to announce that we have been named a finalist for the MM+M Rare Disease Agency of the Year award. This recognition, part of the 2024 MM+M Awards, celebrates our commitment to excellence in healthcare-focused digital media and our meaningful work within...Read More

Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to formulate pharmaceutical marketing strategies for your brand or product. Your strategy would inevitably move the company forward and positively impact customers, shareholders, and your patient group. This opportunity can make...Read More

Silverlight Digital, known for its unwavering dedication to digital media, is celebrating another year as a featured front runner in the medical marketing industry on the 2024 MM+M Agency 100. However, in recent years, another distinguishing factor has emerged as a driving force behind our company’s growth: our commitment to working with challenger brands—the Davids...Read More

Recently, Silverlight Digital’s CEO, Lori Goldberg had the opportunity to moderate a panel at PharmaCX on HCP day. Industry experts, Ryan Dunkerley, Senior Manager, Omnichannel Marketing, of Chiesi USA, and Katie Swolfs, VP of Commercial Strategy, Analytics & Insights, of LEO Pharma, shed light on the impact of organic and paid media on the healthcare...Read More